# Jean Xincong He > Principal Product Designer Location: United States, United States Profile: https://flows.cv/jeanxinconghe Portfolio: jeanxhe.com Email: hello@jeanxhe.com I'm an M-shaped digital product and brand experience designer with end-to-end hybrid design skills and a human-centered approach. I react to stories, capture emotions, turn ideas into strategies and end-to-end experiences that are never boring -- always trying to be a collaborative professional maker, a passionate designer, and a visionary dreamer. I do what's fun and need to get done. Help often, stay humble, and love more. In my spare time, I teach college students, do podcasting, and being a cyberpunk-er. ## Work Experience ### Multi-disciplinary Digital Designer @ Unknown Jan 2012 – Jan 2026 Built frameworks, design experience ecosystems, and distinct brand visual identities for startup clients; successfully secured seed round funding (~$5 million); hosted a nonprofit podcast show with over 3 million plays to advocate for designers' stories. Collaborated with agile entrepreneurial teams of 5-20+ across business, strategy, and development to conceive, brand and ship an AI embedded customer software. Led a team of designers in a stealth human-machine interface startup through strategy to ideation, workshopped ideas with scientists to translate jargon into user-friendly language for stakeholder pitch decks, storytelling, product demo. ### Principal Product Designer @ Roblox Jan 2024 – Jan 2025 Game experience surface design owner - defined and led the experiences across mobile, desktop, console, and XR, shaping the game-experience surface for 92.5 M+ daily active users, where users spend over 80% of their time on the platform. Revitalized Roblox's experience UI after years of stagnation, driving measurable platform-wide improvements, including a 0.25% increase in DAU and a 0.54% boost in total time spent - enhancing engagement and retention. Led the strategic vision and execution of the in-experience UI, driving alignment across 6+ multi-disciplinary teams (e-commerce, social, marketplace, music, etc) to balance business objectives with user and game developer needs. Orchestrated design strategies that shaped the long-term roadmap of the game-experience ecosystem. Architected and scaled the in-experience design system, defining principles and guidance that accelerated design and engineering execution across platforms. Championed user-centered, data-driven design evolution, collaborating with leadership across UXR, DSA, PM, and Engineering to integrate research insights, optimize useability, and align design direction with Roblox's long-term strategic goals. ### User Experience Lead @ Fantasy Jan 2021 – Jan 2024 | San Francisco Bay Area Alibaba, Microsoft, Amazon, Snowflake, bp, Gartner, Vimeo, Nike Led the direction of end-to-end user experience, responsible for building speculative vision, directing UX, producing high-quality wireframes, user journey, and Informative architecture for global digital products and clients with limited timelines: defined business requirements and strategic insights into the consumer-facing experience with multiple platforms. Managed and mentored interns and junior and senior designers to facilitate their skills and career growth. Conducted regular 1:1 meetings to ensure team health, workload, and conflict resolution. Collaborated with researchers, PMs, and other disciplines to develop data-driven design plans/decisions, workshops, and usability testing plans. ### Creative Director / Consultant @ IXTen Jan 2018 – Jan 2022 Develop indie games ### Experience Design Lead @ Huge Jan 2021 – Jan 2021 | Oakland, California, United States Responsible for planning, scoping, and directing design for product on multiple platforms (Desktop, Mobile web), influencing the shape of the product with research and vision while executing design works using high-quality wireframes, user journeys, information architecture, and interactive prototypes. Led the direction of end-to-end user experience on an e-commerce project, emphasizing acquisition and shopping experience, influencing over 260 cities, and counting users’ daily lives. Collaborated with executives on PM, strategy, visual, and stakeholders to define business metrics, product vision, and roadmap for its immediate and long-term success. ### Product Designer | MHCI+D Capstone Project @ Doblin Jan 2020 – Jan 2020 | Seattle, Washington, United States Advised by Deloitte-Doblin, our team devised a mobile app to safely and intuitively reconnect the farmers' market shopping experience with the Seattle community for both COVID-time and beyond (to provide access to fresh seasonal produce and ultimately bolster the local economy). Using the double diamond method to discover problems and opportunities with vendors, market organizers, and potential customers, we designed a platform (from end to end) to facilitate connection and promote fresh ingredients in the context of delicious recipes. ### UI/UX Design Contributor @ Hyperloop Transportation Technologies, Inc. Jan 2017 – Jan 2018 | Greater Los Angeles Area Led visual design for Route Simulator project, presented at the Shanghai Urban Space Art Season-2017, to secure funding and exhibit the prototype for the first market impression. Optimized recruiting and onboarding experience by crafting visual storytelling elements, improving low points in the journey alongside the global marketing and recruiting teams to ensure all new hires could align with our mission and promise. ### Digital Product Designer @ BYTON Jan 2017 – Jan 2018 | San Francisco Bay Area Designed first-ever digital experience and motion for Byton's Electric Vehicle (EV) infotainment system and Advanced Driver Assistance System (ADAS) for users to seamlessly and safely access controls on a 48" screen in the 2019 production car. Articulated user journeys with scenarios, storyboards, presentations, mockups, detailed interaction specifications, and prototypes to effectively communicate interaction and design ideas. Enhanced the communication with multi-cultural alignment between an externally hired design agency in Europe and stakeholders in China by designing workshops, ideation meetings, and facilitating co-creation workshops. ### Concept Designer / DesignStorm @ Amazon Jan 2017 – Jan 2017 | Greater Los Angeles Area Worked with Amazon UX team to conceptualize new devices and services that utilize Alexa to enhance and improve learning and educational opportunities. ### Graphic Design Intern @ Faraday Future Jan 2016 – Jan 2016 | Gardena, CA Created booth design, branding visual language, and mobility technical graphics for auto show exhibits. Collaborated with the design and marketing team for language, culture, and brand communication in the U.S, and Chinese markets. ### Nestle Sponsored Project Designer @ Nestlé Jan 2015 – Jan 2015 | Pasadena As a branding and packaging, UX designer in a project sponsored by Nesquik/Nestle. As a UX and graphic designer, I worked along with Product Design students, developed a consumer experience-oriented food packaging system, regularly communicating research findings with sponsors. ## Education ### Master's degree in Human Computer Interaction (HCI) University of Washington, Master of Human-Computer Interaction + Design ### Bachelor of Fine Arts (BFA) in Graphic Design ArtCenter College of Design ### Graphic Design College for Creative Studies ## Contact & Social - LinkedIn: https://linkedin.com/in/jeanxhe - Portfolio: https://www.jeanxhe.com --- Source: https://flows.cv/jeanxinconghe JSON Resume: https://flows.cv/jeanxinconghe/resume.json Last updated: 2026-03-31