Monarch Tractor pioneered fully electric, autonomous tractors with data insights for sustainable and profitable commercial farming operations.
• Owned a 3-year product roadmap for the MK-V tractor and WingspanAI platform, aligning engineering, operations, and commercial execution to achieve readiness that supported a $133M Series C raise.
• Developed integrated hardware + SaaS pricing strategy, increasing gross margin 15% and unlocking $68k+ CORE subsidy.
• Spearheaded dairy vertical entry through market research, end-to-end product development, and go-to-market execution, launching autonomous feed-pushing operations at the 2023 World Ag Expo and converting 50+ deposits into sales orders.
• Accelerated FW/SW release cycles from 3 months to 6 weeks by implementing RICE-based backlog prioritization and a structured cross-functional development process.
• Architected on-site deployment and customer onboarding framework, aligning cross-departmental delivery teams to scale capacity from 1 to 5 units/day within 2 months.