# Jeff Axup, Ph.D.

> Sr. UX Designer

Profile: https://flows.cv/jeff

Senior user experience professional specializing in interaction design and architecture with 25+ years of experience. I led, hired, and managed UX teams at F5, Bosch, Webroot, and iZi. Design: Principal UX designer with security, enterprise, AI, software development expertise. Leadership: Previously a UX Director, corporate R&D team manager, startup CTO, UX Architect. Ph.D. in Interaction Design: Focusing on design methodologies for mobile/wearable collaboration devices. B.S. in Computer Science. Specialties: Interaction, user experience, user interface needs, modeling development methodologies, lightweight and consistent processes.

## Work Experience
### Sr. UX Designer @ F5
Jan 2023 – Invalid Date | San Francisco Bay Area, United States
Led the Design Systems UX team, working on design processes and automation for network security configuration systems.

### Lead UX Designer @ Kandji
Jan 2022 – Jan 2023 | San Francisco Bay Area, United States
Led design for projects including customer journey mapping, Figma plugins for AI-powered code generation, asset reporting, and AI model training datasets.

### Sr. Principal UX Designer @ Synopsys Inc
Jan 2021 – Jan 2023 | San Jose, California, United States
Led cross-product portfolio design for software security products, involved in architecture, UCD process implementation, innovation, and team mentoring.

### Sr. UX Designer @ Synopsys Inc
Jan 2016 – Jan 2021 | San Francisco Bay Area, United States
Conducted research and design activities for software products focusing on security, licensing, usability, and quality expertise.

### Sr. Manager, UX Design Research Group @ Bosch
Jan 2015 – Jan 2016 | Palo Alto, California, United States
Managed UX design research group, developed innovative academic and industrial evaluation procedures, and assisted with design strategies.

### Founder & CEO @ Sensor Design Inc.
Jan 2013 – Jan 2016 | San Francisco Bay Area, United States
Founded a smart jewelry startup focused on personal safety products, handling business development, user research, and UX funding.

### Director, User Experience (UX) @ Webroot
Jan 2007 – Jan 2015 | San Jose, California, United States
Managed UX staff across 3 offices, responsible for UX of all major products and instituting requirements processes.

### CEO and UX Strategist, Co-founder @ iZi LLC
Jan 2005 – Jan 2013 | San Jose County, California, United States
Co-founded an iPhone-based digital business card service, handling business management, product design, and strategy.

### Senior Usability Consultant, Emerging Technologies @ STG Global
Jan 2001 – Jan 2003 | Sydney, New South Wales, Australia
Provided project management, user research, client consulting, and usability testing for various clients.

### Usability Consultant @ Zanzibar
Jan 2001 – Jan 2001 | Portland, Oregon, United States
Conducted user profiling, task analysis, usability testing, and site architecture design for a startup.


## Education
### Ph.D.
The University of Queensland
Jan 2004 – Jan 2008

### B.S.
University of Oregon


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/jeffaxup/
- Email: mailto:jeff@placeholder.flows.cv

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Source: https://flows.cv/jeff
JSON Resume: https://flows.cv/jeff/resume.json
Last updated: 2026-02-03