# Jeff Brucia > Principal Designer @ Expedia Group Location: San Francisco, California, United States Profile: https://flows.cv/jeffbrucia Product designer based in San Francisco, focused on providing simple solutions to complex user problems. Experience working in travel, cryptocurrency, games, healthcare, and real estate. Firm believer in designing products to scale both vertically and horizontally. Enthusiastic team player who’s always up for new challenges. ## Work Experience ### Principal Product Designer @ Expedia Group Jan 2023 – Present | San Francisco Bay Area ### Product design lead @ Expedia Group Jan 2022 – Jan 2023 | San Francisco Bay Area ### Senior User Experience Designer @ Expedia Group Jan 2019 – Jan 2023 | San Francisco, California ### UX Lead @ Refereum Jan 2018 – Jan 2019 | San Francisco, California ### User Interface and Experience Designer @ Expedia Group Jan 2015 – Jan 2018 | San Francisco ### UX Designer @ Aletheio Jan 2014 – Jan 2015 | San Francisco ### Designer @ Special Projects Agency. Jan 2014 – Jan 2014 | Sausalito, California Responsible for in-store research (posing as a potential customer) by questioning a salesperson: to uncover any flaws or defects to explore their knowledge of what they were trying to sell to gain valuable data informing what type of people are buying this product( age, gender, etc.) Only designer, fully responsible for designing the next generation sous vide machine for Sansaire. Producing over 1,300 sketch ideations and sketch renders in one month, as well as any 3D modeling and creation of realistic renders. Worked collaboratively to establish the user's experience. Presented work to the client on a weekly basis. ### Design Consultant @ John Sutti and Associates, Inc. Jan 2012 – Jan 2013 | Sausalito, Ca Led a collaborative industrial design team of 4, alongside the president of John Sutti & Assoiates, producing a concept refrigerated case to be displayed at the Hussmann Global Hub, in St. Louis, MO. Researched the in-store interactions between customer and machine, followed by numerous rounds of rapid sketching and digital 3D mockups. Created 1/5 scale models of concept refrigerators that were an interactive feature at the Global Hub. A year after the end of the first contract Sutti Associates returned for another round of ideation and a final concept. ### Freelance Designer @ Elliptic Labs Jan 2013 – Jan 2013 | San Francisco Bay Area Worked with the CEO, CFO and Engineers at the beginning of development at Elliptic Labs. Created basic interaction animations to display Elliptic Labs' innovative gestural technology. I work under incredibly rapid time constraints and have collaborated with engineers and the CEO in developing gestural motions to control user flow. Produced sketches and quick wireframes to assist in visualizing the transitions and interactive displays. ## Education ### Bachelor's degree in Industrial and Product Design Academy of Art University Jan 2009 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/jeff-brucia-16870b67 - Behance: https://www.behance.net/jeffdemartini - Portfolio: https://www.jeffbruciadesigns.com/ --- Source: https://flows.cv/jeffbrucia JSON Resume: https://flows.cv/jeffbrucia/resume.json Last updated: 2026-03-25