Re/tell is a B2B marketplace and booking platform that brings the best online brands to the physical world through shared retail.

Our recommendation engine matches brands to underutilized excess space within small business storefronts, streamlining the high barrier of entry into retail into just a few clicks. Think dating app -- between online brands and small businesses. No lease, no broker, no hassle.

Instantly book multiple vetted retail spaces for your brand! If you’re a small business owner, receive an additional source of traffic, recurring revenue, and programming for your space with no lift to your team.

• As the design lead, I was responsible for designing the entire marketplace and booking platform web app experience, in addition to crafting the user-friendly website that would accompany it.

• Created a cohesive brand identity that visually connects all aspects of the product with a consistent look and feel.

• Developed event specific landing pages and marketing materials which boosted brand awareness by 10X.

• Built out a social media strategy and design system that resulted in higher brand engagement across all social channels.

Developed comprehensive brand identity systems for clients, including logo design, custom typography, color palette creation, and style guides that established visual consistency across multiple platforms.

Crafted custom website redesigns for a wide range of clients that enhanced user experience and significantly increased engagement levels.

Built out marketing campaigns for a variety of both well-known and emerging brands, designing an array of visuals such as email templates, website graphics, social media images, and online promotional materials aimed specifically at boosting audience engagement and enhancing overall brand visibility.

Implemented an A/B testing process and culture specifically to enhance overall website performance and conversion, which led to a 3X increase in CTR.

Produced a variety of social media templates and customizable design systems that incorporated consistent color schemes, typography, and graphic elements. These resources effectively enabled non-designer team members to easily maintain a high level of visual consistency across various digital platforms, ensuring a cohesive brand presence.

Worked closely with internal design teams on a variety of strategic goals to effectively drive incremental revenue growth, which included comprehensive full rebrands, detailed app user flows, and extensive website redesigns aimed at improving user experience and engagement.

Notable clients include: Google, Allbirds, Gap Inc., edX, Vidmob, Thistle

The Current is a mixed-use retail pop-up that serves as a creative extension of who I am and the community I call home. We specialize in curating a unique selection of art, home goods, vintage sunglasses, and preloved fashion for both kiddos and adults. Sometimes tasty bites and sips can be involved as well.

Designed the innovative donation platform that significantly drove business growth, ultimately leading to a $10 million evaluation.

Created a unified brand identity that ensured a harmonious visual connection between all product elements, maintaining a consistent aesthetic appeal across diverse frameworks and marketing materials.

Crafted detailed investor decks that played a crucial role in successfully raising $4.5 million in funding, an achievement that was also highlighted in Forbes magazine for its impact and effectiveness.

Helped to launch an event space that brought non-profits and the local tech community together.

Produced marketing materials and signage for events and other brand related activations.