• Lead and oversee the experience architecture of a product from conception to launch in partnership with product managers, engineers, UX researchers and content designers

• Deliver highly usable/scalable and compelling customer experiences. (Site flows, site structures, site audits Design Language, and screen frameworks.)

• Disciplined user of research data and market insights to drive decisions and measure success against industry leaders.

• Deep understanding of UX’s role and industry “ways of working” in the enterprise application development process

• Comfortable with ambiguity, and have a strong point of view

• Evangelist of UX among partner teams (Product and Engineers) to raise product quality

• Manage and Mentor of senior UX managers, UX designers and UX researchers

• Effectively socialize and communicate the experience vision to key stakeholders throughout the organization through strong storytelling and alignment with business strategy

Accountable for:

• Hiring and managing a high performing UX teams and vendors within budget and location.

• Lead collaboration and communication with product leaders and engineer leaders as well as influence internal UX team members to integrate, and co-create successful customer experiences that scales.

• Deliver design foundational documentation for use by a wide range of audiences including developers, management leaders, and technical publications.

• Help define customer-centered success metrics, KPIs and communicate the impact of design interventions and delivered solutions.

• Facilitate presentations and discussions with users, developers, and product management leaders to drive resolution on proposed features and functionality

• Plan and facilitate stakeholder alignment and ideation workshops to collaboratively solve complex challenges.

• Developed mobile first strategy for future Norton and Symantec commerce websites.

• Responsible for leading UX strategies.

• Wire-framing concepts, interaction design, usability, information architect, spec documentation, user flows, and site architecture.

• Analyze website visitor’s behavior, and work with analytics to drive website improvements for users.

• Created responsive guidelines for Norton and Symantec ecommerce websites.

• Evangelize new site concepts, designs, and improvements to business leaders.

• Lead intake of request for new site features, product categories, and all major site/product changes.

• Create project plans with product managers and program managers.

• Applied conceptual strategy, brainstorming, produced detailed technical spec for QuickBooks Desktop, QuickBooks Online, QuickBooks Mobile, and Intuit.com.

• Collaboration with cross-channel marketers, product managers, analytics, QA, and varies technology leads across the Intuit organization to improve product’s user experience.

• Created quick web page prototyping using Photoshop, Illustrator, HTML, CSS and Javascript for usability testing in lab centers. Also conducted usability lab testing as a moderator.

• Designed landing pages, web page mock-ups, wireframes, and product flow charts for QuickBooks Desktop, QuickBooks Online, QuickBooks Mobile, and Intuit.com.

• Did a full audit of Intuit.com and created a dynamic universal sign up funnel for all Intuit.com products (all desktop and SAAS products).

• Designed and developed company’s sign up funnels and partner sites including British Telecomm, VistaPrint, and 1and1. Helped set new levels of conversion among partner sites.

• Helped increased daily sign with an improved sign up funnel and help company grow from an initial 25k customer base to 250k customer base in less than 2 years. Because of exponential growth, we got our initial round of funding and grew from a 25 person start up to a 500+ employee company.

• Ran weekly campaigns and produced reports with Offermatica to insure page optimization.

• Designed and produced marketing materials (brochures, literature, direct mail, email, and landing page) and operational communications that reflect a solid understanding of relevant products, markets and target audience.