# Jeffery Li > Director, User Experience Location: San Francisco Bay Area, United States Profile: https://flows.cv/jefferyli Creative and multi-skilled UX designer with extensive experience in product, marketing and IA/UI design. Collaborative and dynamic team player accustomed to performing in deadline-driven environments. Portfolio: www.onepigeon.com ## Work Experience ### Director UX Design @ Walmart Global Tech Jan 2020 – Jan 2023 • Lead and oversee the experience architecture of a product from conception to launch in partnership with product managers, engineers, UX researchers and content designers • Deliver highly usable/scalable and compelling customer experiences. (Site flows, site structures, site audits Design Language, and screen frameworks.) • Disciplined user of research data and market insights to drive decisions and measure success against industry leaders. • Deep understanding of UX’s role and industry “ways of working” in the enterprise application development process • Comfortable with ambiguity, and have a strong point of view • Evangelist of UX among partner teams (Product and Engineers) to raise product quality • Manage and Mentor of senior UX managers, UX designers and UX researchers • Effectively socialize and communicate the experience vision to key stakeholders throughout the organization through strong storytelling and alignment with business strategy Accountable for: • Hiring and managing a high performing UX teams and vendors within budget and location. • Lead collaboration and communication with product leaders and engineer leaders as well as influence internal UX team members to integrate, and co-create successful customer experiences that scales. • Deliver design foundational documentation for use by a wide range of audiences including developers, management leaders, and technical publications. • Help define customer-centered success metrics, KPIs and communicate the impact of design interventions and delivered solutions. • Facilitate presentations and discussions with users, developers, and product management leaders to drive resolution on proposed features and functionality • Plan and facilitate stakeholder alignment and ideation workshops to collaboratively solve complex challenges. ### Sr. Manager UX / Principal Designer @ Symantec/ Nortonlifelock Jan 2012 – Jan 2020 | Mountain View • Developed mobile first strategy for future Norton and Symantec commerce websites. • Responsible for leading UX strategies. • Wire-framing concepts, interaction design, usability, information architect, spec documentation, user flows, and site architecture. • Analyze website visitor’s behavior, and work with analytics to drive website improvements for users. • Created responsive guidelines for Norton and Symantec ecommerce websites. • Evangelize new site concepts, designs, and improvements to business leaders. • Lead intake of request for new site features, product categories, and all major site/product changes. • Create project plans with product managers and program managers. ### Lead UX Designer @ Shutterfly Inc. Jan 2014 – Jan 2015 ### Lead Interaction Designer @ Intuit Jan 2010 – Jan 2012 | menlo park • Applied conceptual strategy, brainstorming, produced detailed technical spec for QuickBooks Desktop, QuickBooks Online, QuickBooks Mobile, and Intuit.com. • Collaboration with cross-channel marketers, product managers, analytics, QA, and varies technology leads across the Intuit organization to improve product’s user experience. • Created quick web page prototyping using Photoshop, Illustrator, HTML, CSS and Javascript for usability testing in lab centers. Also conducted usability lab testing as a moderator. • Designed landing pages, web page mock-ups, wireframes, and product flow charts for QuickBooks Desktop, QuickBooks Online, QuickBooks Mobile, and Intuit.com. • Did a full audit of Intuit.com and created a dynamic universal sign up funnel for all Intuit.com products (all desktop and SAAS products). ### Lead User Interface Designer @ RingCentral Jan 2006 – Jan 2008 • Designed and developed company’s sign up funnels and partner sites including British Telecomm, VistaPrint, and 1and1. Helped set new levels of conversion among partner sites. • Helped increased daily sign with an improved sign up funnel and help company grow from an initial 25k customer base to 250k customer base in less than 2 years. Because of exponential growth, we got our initial round of funding and grew from a 25 person start up to a 500+ employee company. • Ran weekly campaigns and produced reports with Offermatica to insure page optimization. • Designed and produced marketing materials (brochures, literature, direct mail, email, and landing page) and operational communications that reflect a solid understanding of relevant products, markets and target audience. ### IT @ Konami Jan 2005 – Jan 2006 ### Web developer / IT / Sys Admin @ Elite Tech solutions Jan 2002 – Jan 2005 • Designed and developed various websites catering to the real estate, paralegal, and the auto industry. Focused on content presentation, design layout, graphics user’s interface, website navigation and functionality. Used Photoshop and Illustrator for detailed mock-ups, wire-framing, and presentation. Used a combination of in house scripts, HTML, XML, CSS, PHP, Javascript, Flash and Actionscript, to build websites that mirrors the original mock-up. Conducted cross browser and cross platform debugging and functionality. ## Education ### Bachelor's degree in Industrial Arts and Technology San Francisco State University ### Certificate in User Experience in Interaction Design Specialty Nielsen Norman Group ## Contact & Social - LinkedIn: https://linkedin.com/in/jeffery-li-0293a62 --- Source: https://flows.cv/jefferyli JSON Resume: https://flows.cv/jefferyli/resume.json Last updated: 2026-04-13