# Jeff Kreutz

> Product Leader | Scaling SaaS & PLG | Ex-Twilio & Dropbox

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jeffkreutz

Product executive with 20+ years of experience scaling B2B/B2C SaaS businesses. Led strategies that grew ARR 10x ($20M to $250M) and built high performing teams (5 to 150).

## Work Experience
### Product Management Coach & Instructor @ Product School
Jan 2025 – Present
Product School is a global leader in PM coaching and training. I help product teams create innovative products through best practices in product strategy and product led growth.

### Head of Product @ Twilio
Jan 2022 – Jan 2024 | San Francisco Bay Area
Twilio ($4B revenue) is an AI-powered customer communications API platform (CPaaS).
• Led product and engineering to help grow Twilio.org vertical business from $100M to $250M.
• Increased self-serve monetization rate 128% with product-led growth funnel optimization.
• Launched vertical AI product solutions exceeding sales-led pipeline targets by 140%.

### Head of Product & Design @ Dropbox
Jan 2019 – Jan 2022 | San Francisco Bay Area
Joined Dropbox ($2.5B, 700M users) during HelloSign acquisition to lead multi-product transformation.
• Defined product strategy and roadmap that scaled ARR 10x from $20M to $200M.
• Owned multi-product P&L across web apps, mobile apps, APIs and 0 to 1 product bets.
• Grew team from 7 to 50 with 80% employee sat scores and no attrition for 2 years. 
• Led M&A integration, pricing & packaging, international and TAM expansion strategies.
• Drove PLG across acquisition, activation, engagement, monetization, expansion and retention.
• Increased first time user conversion 2.5x and net promoter score (NPS) +18pts with UX redesign.

### Vice President of Product & Design @ HelloSign
Jan 2019 – Jan 2022 | San Francisco Bay Area
Joined when Dropbox acquired HelloSign (now Dropbox Sign). Scaled ARR 10x from $20M to $200M.

### Chief Product Officer @ Nitro, Inc.
Jan 2016 – Jan 2019 | San Francisco & Dublin, Ireland
• Scaled from $20M to $70M through upmarket GTM shift from SMB to enterprise segments.
• Launched Nitro document productivity suite with PDF editor, e-signature & workflow analytics.
• Built a globally distributed 100+ team across PM, design, engineering and data science.
• Promoted from VP Product in August 2017.

### SVP Product & Design @ Findly [Now Symphony Talent]
Jan 2013 – Jan 2015 | San Francisco & Auckland, New Zealand
• Led product integration across 12 talent acquisition platforms (PE-backed portfolio).
• Launched jobs marketplace with 20M job seekers, grew MAU from 0 to 100k.

### Vice President of Product Development @ RightNow
Jan 2008 – Jan 2012 | Bozeman, MT
• Joined pre-IPO, helped scale ARR 10x from $25M-$225M through Oracle’s acquisition.
• Built Oracle CX Service Cloud with #1 Gartner ranking and a 50% NPS increase.

### Senior Director of Product Management @ RightNow
Jan 2004 – Jan 2008
• Accelerated product velocity through agile SDLC transformation.
• Launched CRM suite (customer service, marketing, sales automation).

### Senior / Group Product Manager @ Siebel Systems
Jan 2000 – Jan 2003 | Chicago, IL & San Mateo, CA


## Education
### Master of Business Administration (MBA)
Northwestern University - Kellogg School of Management

### BA in Psychology
DePauw University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeffkreutz

---
Source: https://flows.cv/jeffkreutz
JSON Resume: https://flows.cv/jeffkreutz/resume.json
Last updated: 2026-04-05