# Jeff Ma

> Designer & Inventor | 50+ Patents | xApple • xMeta • xTiVo | AR/VR & Future Interfaces

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jeffma

I’m a designer and inventor with extensive experience shaping category-defining products at Apple, Meta, and TiVo. With over 50 issued patents, I specialize in translating emerging technologies — AR/VR, spatial computing, AI, and consumer electronics — into intuitive, human-centered products.

I’ve led teams from startup scale to Fortune 100, building design orgs, defining product strategies, and bringing entirely new categories to market, including Apple TV and TiVo. My focus is always the same: create experiences that feel simple, inevitable, and deeply human.

Today, I advise and design at the intersection of frontier technology and real-world use, helping teams and founders turn vision into products that matter.

## Work Experience
### Director of User Experience @ Polaro
Jan 2025 – Present | San Mateo

### Founder @ ArcLightX
Jan 2023 – Present | South San Francisco, California, United States
• Leading the development of ArcLightX’s next-generation safety and productivity platform, bridging user needs with emerging technologies.
• Driving iterative prototyping and testing to validate concepts, ensuring solutions are both practical and impactful.
• Building from first principles — turning vision into tangible products that redefine how essential tools serve the modern workforce.

### Senior Product Designer @ Spatial
Jan 2025 – Jan 2025 | Redwood City, California, United States

### Senior Product Designer @ Meta
Jan 2022 – Jan 2023 | Burlingame, California, United States
Directed design for next-generation Portal devices and led the launch of Meta Verified across Instagram and Facebook. Partnered with hardware, research, and product teams to deliver new monetization experiences, advancing Meta’s creator and device strategy

### Senior Product Designer @ Apple
Jan 2017 – Jan 2022 | Cupertino, California, United States
Shaped the evolution of tvOS and Apple TV, delivering features like Game Controller Customization and privacy tracking prevention (both announced at WWDC). Designed the AppleTV+ experience for first-generation Apple TV hardware, and helped define Siri’s role across tvOS.

### Director of UX & Co-founder @ Lyve Minds, Inc. (acquired by Seagate)
Jan 2012 – Jan 2016 | Silicon Valley
Co-founded Lyve, building its UX vision from prototype to acquisition. Scaled the org from 3 to 130+ employees, launched award-winning apps and hardware products, and transitioned the UX team into Seagate to drive the company’s consumer design strategy.

### Senior Visual Interface Designer, Apple TV @ Apple, Inc.
Jan 2005 – Jan 2012 | Cupertino, California, United States
Invented and designed the original Apple TV interface, evolving it across multiple generations of hardware and software. Collaborated with Apple’s leadership to define category-shaping user experiences that influenced the company’s broader product roadmap.

### Chief Design Officer/Co-Founder @ MonsterGecko
Jan 2003 – Jan 2008

### Senior User Interface Designer @ MOXI/Digeo Inc.
Jan 2001 – Jan 2003

### User Interface Designer @ TiVo, Inc
Jan 1998 – Jan 2001

### Developer @ Hewlett-Packard
Jan 1998 – Jan 1999

### Web Developer @ NASA Ames Research Center
Jan 1997 – Jan 1998


## Education
### BA in Fine Arts
University of Maine
Jan 1993 – Jan 1997


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/jeffma01

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Source: https://flows.cv/jeffma
JSON Resume: https://flows.cv/jeffma/resume.json
Last updated: 2026-04-07