# Jeff P.

> Product Design + Strategy

Location: San Francisco, California, United States
Profile: https://flows.cv/jeffp

• Extensive experience in product and service strategy, design and development for mobile, desktop, and devices.
• Experienced leader of multi-disciplinary product teams, as well a hands-on strategist, researcher and interaction designer. 
• Strengths include: exploring and defining design opportunities and strategy, scoping projects and managing timelines, performing qualitative research and usability studies, integrating with agile engineering practices, and leading multidisciplinary teams.

## Work Experience
### UX Lead @ Google
Jan 2023 – Jan 2026 | San Francisco, California, United States
•	Ads
•	Cloud

### Design Lead @ Amazon Lab126
Jan 2020 – Jan 2023 | San Francisco, California, United States
•	Amazon Halo
•	Ring
•	Multi-modal home automation product

### Design Director @ Boxer Design
Jan 2005 – Jan 2019 | San Francisco Bay Area
Led multidisciplinary design teams (interaction designers, visual designers, motion designers, user researchers and content strategists) but also acted as an individual contributor when needed (strategist, researcher, interaction and service designer). Worked with startups, Fortune 500 companies, and design agencies to create innovative digital products and services from concept to build.  

Select clients include:
•	Blackberry 
•	Microsoft 
•	Qualcomm
•	HP
•	Audi
•	Intuit 
•	Betfair 
•	TripIt 
•	Trulia
•	Health Partners 
•	Johnson & Johnson
•	Healthline 
•	Location Labs
•	Carnival Cruise Lines

Agencies:
•	IDEO 
•	frog 
•	RG/A
•	AKQA
•	Matter
•	Punchcut

### Director, User Experience @ Classroom Connect
Jan 2003 – Jan 2004
Defined user experience strategy for all web-based educational applications. Managed user experience design leads, who led cross-functional product teams of interaction designers, visual designers and content developers.

### Manager, Interaction Design @ Walt Disney Internet Group
Jan 2002 – Jan 2003
Defined user experience strategy for Disneyland.com and Disneyworld.com. Led team in development of personas, task flows, user scenarios, page flows, wireframes, functional specifications and final comps.

### Lead User Experience Architect @ SapientRazorfish
Jan 1999 – Jan 2001
Led cross-functional teams in effective user experience strategies and designs for clients of an international eBusiness consulting firm. My projects included: 
• MLB.com – combined 30 disparate team sites into a holistic Major League Baseball network offering dynamic content, subscription services (radio, video highlights and fantasy league), as well as ticket and merchandise sales. 
•  eLuxury.com - Developed a multi-brand online destination for the world’s leading luxury products group, LVMH Moët Hennessy, bringing the finest international, luxury brands to online consumers through a mix of content, commerce, and services. 
• Client: Boats.com - Developed an online marketplace enabling boat users, manufacturers and resellers to participate in a thriving online community and state-of-the-art e-commerce channel. 
• Munich Office Buildout - Sent to Munich to help open Scient’s first German office.


## Education
### BA in English Literature
University of California, Berkeley


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeffpetrick

---
Source: https://flows.cv/jeffp
JSON Resume: https://flows.cv/jeffp/resume.json
Last updated: 2026-04-13