# Jeff R. > Software Engineering Location: Greater Richmond Region, United States Profile: https://flows.cv/jeffr Iā€™m a full stack software engineer passionate about technology and learning. My experiences in various industries, such as e-commerce, home improvement, and mental health have given me a unique perspective and interest in creating scalable software. At the moment I'm focused on building great user experiences for AI model builders at Weights & Biases. šŸ‘¶ I have a baby girl named Finley šŸ• I have a small doggo named Lucy šŸŽ® Video games are my jam - mostly competitive FPS and MMORPG šŸ¤“ I'm learning video game development in Unreal Engine and Bevy ## Work Experience ### Senior Software Engineer Technical Lead, CoreUX @ Weights & Biases Jan 2025 ā€“ Present ### Senior Software Engineer, Product @ Weights & Biases Jan 2023 ā€“ Jan 2025 | California, United States ### Senior Software Engineer, Full Stack @ Zeera Jan 2022 ā€“ Jan 2023 | New York, New York, United States I develop APIs and web applications for Real using Typescript, NestJS, React and Rust. Some projects I've worked on are: a micro-service for managing user data, integrating an authentication provider, data migration, tracking and managing clinical assessments, and a web application for managing accounts and subscriptions. ### Senior Software Engineer, Technical Lead @ Hatch Jan 2021 ā€“ Jan 2022 | Richmond, Virginia, United States ### Senior Software Engineer @ Hatch Jan 2020 ā€“ Jan 2021 | Richmond, Virginia, United States ### Software Engineer @ Boulevard Jan 2019 ā€“ Jan 2020 | West Hollywood, CA, United States At Boulevard, I specialized in front-end development, working primarily with TypeScript, React, and GraphQL while also supporting API development in Elixir with a PostgreSQL database. When I joined, the front-end was transitioning from AngularJS to React, so a big part of my work involved navigating and improving a large, evolving codebase. One of my major projects was building a component library from scratch using TypeScript, CSS Modules, and React. This helped standardize UI elements across the platform and made development more efficient. I also developed an app store that allowed third-party integrations, ensuring it could seamlessly connect with the main application in multiple places. As part of this, I worked on improving the checkout experience by integrating app store applications directly into the process, enhancing both functionality and user experience. Debugging and refining a large-scale front-end codebase was a constant part of my work, ensuring the transition to React was smooth and maintainable. ### Software Engineer @ Blue Triangle Jan 2018 ā€“ Jan 2018 | Mechanicsville, Virginia, United States At Blue Triangle, I worked as a full-stack developer with a focus on front-end development, helping to build and refine key features that had a direct impact on major clients. Being part of a small engineering team meant I had the opportunity to work across the entire development process, from designing database structures to crafting intuitive user interfaces. One of the more exciting projects I worked on was an interactive customer journey visualization, where users could drill down into a network graph to explore deeper insights. I also built a dynamic dashboard with drag-and-drop functionality, grid alignment, real-time data polling, and customizable graph configurations to give users more control over their data. Throughout my time there, I worked primarily with JavaScript, PHP, and MySQL, collaborating closely with my team to brainstorm and implement new features that improved both the user experience and the analytics capabilities of the platform. ### Junior Software Engineer @ Blue Triangle Jan 2016 ā€“ Jan 2017 | Mechanicsville, Virginia, United States ## Education ### Bachelor of Science - BS in Marketing / Product and Brand Management Virginia Commonwealth University Jan 2011 ā€“ Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/jeff-rooks --- Source: https://flows.cv/jeffr JSON Resume: https://flows.cv/jeffr/resume.json Last updated: 2026-03-22