# Jeffrey Kuo > Product Design at VMware by Broadcom Location: San Francisco, California, United States Profile: https://flows.cv/jeffreykuo Hi there! I'm a problem solver that loves diving into the chaos of creative ideas and complex problems to craft a human-centered solution. I'm passionate about telling compelling stories and building a connection from people to amazing products and services by crafting delightful, positive experiences. My background in engineering and experience running a wedding photography business have given me the experience and insight to tackle problems holistically through a combination of empathy, creativity and data-informed approach while balancing stakeholder interests and technical constraints. I love listening and learning about a broad range of topics and dreaming up solutions that help make life more awesome. In my free time, I enjoy learning about new things that I discover. I believe that having widespread working knowledge leads to more empathetic conversations with a larger variety of users. ## Work Experience ### Design Lead @ Broadcom Jan 2023 – Present | Palo Alto, California, United States ### Mentor @ adplist.org Jan 2022 – Jan 2024 ### Product Design Lead @ VMware Jan 2021 – Jan 2023 | Palo Alto, California, United States Product Design Lead for VMware Cloud Partner Navigator, a subscription/commerce platform for VMware partners to sell and manage SaaS offers for their customers (2-Tier distributor/reseller, and MSPs). I also owned the Design Mentorship Program for the VMware Design org - boosting participation by up to 4x, and creating a streamlined, repeatable process that benefited mentors and mentees alike. ### Product Designer @ VMware Jan 2018 – Jan 2021 | Palo Alto, CA VMware Cloud Foundation, helping IT departments deploy/manage their datacenters and setup in hours for a faster time-to-value. Features include the deployment tool, lifecycle management (managing complex software & firmware updates/patches), and data migration tools. ### Owner, Photographer @ Jeffrey Kuo Photography Jan 2010 – Jan 2020 | San Francisco Bay Area I started my business with the goal of providing delightful, client-focused experiences through wedding and engagement photography, as well as portrait & lifestyle sessions. I also worked with companies such as B8ta, Nest, CakeStyle and IMVU to capture events and complement their branding through styled shoots and commercial photography. I prioritize building rapport and understanding my customer's needs in order to create a customized experience which resulted in a 5-star rating on Yelp. https://www.yelp.com/biz/jeffrey-kuo-photography-cupertino ### Lead Product Designer, Luxottica Innovation Lab - Projects That Ship @ Luxottica Jan 2016 – Jan 2018 | San Francisco Bay Area I led end-to-end product design and UX for e-commerce and retail innovation projects for brands such as Ray-Ban, Sunglass Hut and Oakley as part of a balanced agile/lean team. Our core product was a Virtual Try-On tool that enabled customers to see eyeglasses and sunglasses on their face to provide the best experience when shopping for eyewear. My role was to do whatever it took to ensure a user-centered approach was a core part of the experiences my team created. This included creating UI designs + prototypes, conducting UX research (generative, evaluative, competitive, guerilla research), running usability studies (both on-site and using online tools such as TryMyUI and Userzoom). I also made connections with retail partners, and collaborated with stakeholders on product strategy to ensure our projects provided an intuitive and enjoyable experience for users, while creating opportunities for each of Luxottica's brands' to measure, test, and optimize the shopping experience. I also provided creative direction for photography used for our Virtual Try-On experience. I'm passionate about connecting with users/customers and retail store managers & associates to understand their environment and help them in whatever way possible (including delivery of baked goods and snacks!) so that they remain invested and engaged throughout the process. Projects I've worked on include: - Ray-ban.com's Virtual Try-On (Desktop/Mobile Web) - Sunglasshut.com's Virtual Try-On (Desktop/Mobile Web) - Sunglass Hut Retail Virtual Try-On Kiosk (we piloted it at the SF Union Square Store!) - Chatbot for the Sunglass Hut Kiosk - Ray-Ban Internal App Project for iOS - Oakley Custom Retail Project ### Digital Design Engineer @ Marvell Jan 2006 – Jan 2011 | Santa Clara, CA Designed a Digital Signal Processor (DSP) for next-generation 10G Ethernet • Responsible for the full project workflow from receiving the design spec, designing/testing/iterating, coding and visual layout of the circuit design • Optimized the design to balance the core objectives: low power consumption, high performance requirements, and compact area ### Digital Circuit Designer @ Lockheed Martin Jan 2005 – Jan 2006 Directly supported the Director of PA&SS (Product Assurance & System Safety) ### Head Lab Teaching Assistant @ Carnegie Mellon University ECE Department Jan 2004 – Jan 2004 Head Lab Teaching Assistant for Introduction to Digital Design Course - Coordinated team of lab TA's to ensure all lab sections were aligned and on-schedule for semester-long project - Assisted students in learning the Cadence suite of tools for: - Schematic Entry at the transistor level to create basic gates used to hierchically create functional blocks - Custom hand-drawn (placement & routing) layout design of schematic cells to create an 8-bit ALU - Verilog/Schematic functional verification - DRC/LVS of layout design - Run SPICE on designs to determine power and speed performance ### Intern @ Lockheed Martin Jan 2004 – Jan 2004 | Sunnyvale, CA Supported THAAD program to track and prioritize outstanding engineering change orders ## Education ### Design Leadership Cooper Professional Education Jan 2018 – Jan 2018 ### User Experience Design Immersive General Assembly ### Marketing Stanford Continuing Studies ### M.S. in Electrical and Computer Engineering Carnegie Mellon University ### B.S. in Electrical and Computer Engineering Carnegie Mellon University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jkuodesign --- Source: https://flows.cv/jeffreykuo JSON Resume: https://flows.cv/jeffreykuo/resume.json Last updated: 2026-04-07