# Jeffrey Lai

> Software Engineer

Location: United States, United States
Profile: https://flows.cv/jeffreylai

## Work Experience
### Senior Software Engineer @ Truewind
Jan 2025 – Present | San Francisco, California, United States

### Graduate Student @ University of Southern California
Jan 2023 – Jan 2024

### Software Engineer @ Meta
Jan 2017 – Jan 2022
Full stack software engineer developing and maintaining code across all aspects of a complex React app
for creating and managing ads on Facebook. Focus was on small businesses that account for ~80% of
active advertisers on Facebook.
● Improved the entrypoint for our ad creation tool on small businesses Facebook Pages’, driving an
increase of thousands of monthly active advertisers, and fulfilling 90% of the team’s goal for 2022
H1.
● Developed a Machine Learning feature, based on a majority of Facebook Pages, to create a smart
default targeting option for advertisers.
● Designed and implemented robust backend systems, consolidating code to make porting features
from web to mobile efficient, reliable, and easily extensible.
● Regularly worked with our Data Science team to analyze and monitor our experiment data to plan
iterations and diagnose areas for deeper investigation.
● Member and then leader of the team that developed Ad Center, our centralized surface for managing
ads by small businesses on Facebook, which was important for improving advertiser loyalty.
● Built out modular and portable React UI’s to manage ads across different Meta platforms working
closely with graphic designers.
● Provided general operational support to the team, with on-call maintenance of the product.

### Software Engineer Intern @ Google
Jan 2016 – Jan 2016 | San Francisco, CA
- Contributed data summarization tools to Morphie (https://github.com/google/morphie), an open source C++ tool that
generates graphs from forensic data, as part of the Security and Privacy division
- Implemented suite of graph transformations, and tested extensively using Google Test library

### R&D Intern @ Bloomberg LP
Jan 2015 – Jan 2015
- Developed a data visualizer/debugging tool for the Bloomberg terminal called OVIZ
- As a separate project, developed a tool in Python to simulate trading scenarios on proposed models for a modernized order
management
- OVIZ displays complex financial transactions in a tree diagram to allow the user to track the allocation of specific trades
- OVIZ was originally intended to be an internal debugging tool, but was eventually rolled out to clients after several clients
expressed interest in using it
- Wrote backend service in C++ and frontend in JavaScript

### Google Jump Participant @ Google
Jan 2014 – Jan 2014
- Developed Android app Frij in Java with 3 other participants under the guidance of a Google engineer
- Frij scans receipts and records the items, notifying users when food items are due to expire
- Presented app to a panel of Google engineers at an August meeting held at Google headquarters
- Won the Engineer’s Choice Award, selected from 30 other projects, which came with a prize of Nexus 7 tablets for the team 
- https://frij-app.appspot.com/


## Education
### Bachelor of Science in Mathematics and Computer Science
Yale University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeffrey-lai-a1867a76

---
Source: https://flows.cv/jeffreylai
JSON Resume: https://flows.cv/jeffreylai/resume.json
Last updated: 2026-04-01