Menlo Park, California, United States
Developed site governance principles, guidelines, personas, and new information architecture to provide a unified experience for all users of Meta’s communication platform and suite of apps and services.
Designed, wrote, edited and tested clear, compelling content for user interface flows, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across the product and experience landscape.
Collaborated with engineering, design, research, marketing, writers, and data science to take products from conception to launch with a focus on optimizing the customer journey.
Used data insights to take calculated risks and drive business decisions forward under tight deadlines.