Refining LLM-generated content to align with brand guidelines and user expectations.

Partnering with technical teams to enhance AI model outputs and ensure quality content generation.

Driving QA and review of all AI content to ensure consistency in grammar, language, and tone of voice.

Developed site governance principles, guidelines, personas, and new information architecture to provide a unified experience for all users of Meta’s communication platform and suite of apps and services.

Designed, wrote, edited and tested clear, compelling content for user interface flows, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across the product and experience landscape.

Collaborated with engineering, design, research, marketing, writers, and data science to take products from conception to launch with a focus on optimizing the customer journey.

Used data insights to take calculated risks and drive business decisions forward under tight deadlines.

Wrote useful, usable, and responsible product copy across Upwork’s Trust and Safety and Talent Reputation teams.

Partnered cross-functionally with product designers, program managers, engineers, marketing, sales, legal, and other content designers to build and improve upon user flows, design systems, and the overall customer journey.

Built wireframes and participated in UX research and testing to iterate, organize, and enhance information architecture and taxonomies across the platform.

Managed design sprints, office hours, and the content design knowledgebase.

Partnered with integrity designers, legal, privacy, engineers, and product managers to

deliver and improve upon large-scale content initiatives that told cohesive narratives and protected people and businesses, all while preserving brand voice and economic opportunity across the Meta platform.

Defined and led UX strategy to support internal partners who reviewed and moderated content across the social networking landscape.

Workshopped user journeys, content, and the overall approach to central integrity in collaboration with other content designers and cross-functional partners.

Unified internal tools to improve work efficiency and minimize bottlenecks, saving the organization time, resources, and millions in revenue.

Drove overall content strategy for Expedia’s travel advisor affiliate program, which positively

impacted over 10,000 small and medium-sized businesses.

Produced content for Expedia’s beta use of ChatGPT and other digital products, ensuring

simplicity as well as brand, tone, and voice consistency throughout the travel booking

experience.

Contributed to large collaboration projects that aligned content strategies with organizational

goals and produced cohesive narratives.