# Jeffrey Newburgh > Content Designer and Strategist | UX Writer | Copywriter | Prompt Engineer | Editor Location: San Francisco Bay Area, United States Profile: https://flows.cv/jeffreynewburgh I believe in using communications, content design, editing, writing, and storytelling to inform, lead, and engage both internal and external user audiences, empowering them with the appropriate information at the right time. Ten years writing and experience for products and services in both the tech and healthcare industries. Delivering high-quality digital assets, while juggling competing priorities with composure, professionalism, and consistency. A passion for translating technical content into easy-to-understand language. A natural ability to establish relationships with all subject matter experts. Excellent project management skills. Transcendent passion for cross-functional learning and collaboration with sales, developers, product designers, product managers, engineers and researchers, devising strategic solutions to complex problems. Comfortable assuming ownership of multi-faceted projects with minimal supervision under tight deadlines. Relentless curiosity and desire to experiment with new technologies. Strong customer advocacy. Organized, positive, proactive, resourceful, tenacious, and tech savvy. ## Work Experience ### AI Content Designer @ Global AI Platform Corporation Jan 2025 – Present Refining LLM-generated content to align with brand guidelines and user expectations. Partnering with technical teams to enhance AI model outputs and ensure quality content generation. Driving QA and review of all AI content to ensure consistency in grammar, language, and tone of voice. ### Content Designer @ Meta Jan 2024 – Jan 2025 | Menlo Park, California, United States Developed site governance principles, guidelines, personas, and new information architecture to provide a unified experience for all users of Meta’s communication platform and suite of apps and services. Designed, wrote, edited and tested clear, compelling content for user interface flows, education materials, product names, navigational nomenclature, terminology, taxonomies and other content across the product and experience landscape. Collaborated with engineering, design, research, marketing, writers, and data science to take products from conception to launch with a focus on optimizing the customer journey. Used data insights to take calculated risks and drive business decisions forward under tight deadlines. ### Senior Content Designer @ Upwork Jan 2024 – Jan 2024 Wrote useful, usable, and responsible product copy across Upwork’s Trust and Safety and Talent Reputation teams. Partnered cross-functionally with product designers, program managers, engineers, marketing, sales, legal, and other content designers to build and improve upon user flows, design systems, and the overall customer journey. Built wireframes and participated in UX research and testing to iterate, organize, and enhance information architecture and taxonomies across the platform. Managed design sprints, office hours, and the content design knowledgebase. ### Content Designer and Strategist via Rose International @ Meta Jan 2023 – Jan 2024 Partnered with integrity designers, legal, privacy, engineers, and product managers to deliver and improve upon large-scale content initiatives that told cohesive narratives and protected people and businesses, all while preserving brand voice and economic opportunity across the Meta platform. Defined and led UX strategy to support internal partners who reviewed and moderated content across the social networking landscape. Workshopped user journeys, content, and the overall approach to central integrity in collaboration with other content designers and cross-functional partners. Unified internal tools to improve work efficiency and minimize bottlenecks, saving the organization time, resources, and millions in revenue. ### Content Designer and Strategist via Aditi Consulting @ Expedia Group Jan 2023 – Jan 2023 Drove overall content strategy for Expedia’s travel advisor affiliate program, which positively impacted over 10,000 small and medium-sized businesses. Produced content for Expedia’s beta use of ChatGPT and other digital products, ensuring simplicity as well as brand, tone, and voice consistency throughout the travel booking experience. Contributed to large collaboration projects that aligned content strategies with organizational goals and produced cohesive narratives. ### Senior UX Writer and Content Designer via Synergis Communications @ Google Jan 2022 – Jan 2023 Collaborated with research, compliance, engineering, product managers, legal and marketing to define requirements, create product content, and review deliverables. Created and edited content that supported and evolved brand and business objectives, including emails, websites, app flows, and style guidelines. Focused on product content strategies that increased usability through navigation, labels, informational writing, error messaging, and other elements of the end-to-end customer experience. Worked proactively to engage designers and other team members on content strategy, advising them on when, where, and how to message. ### Content Designer via Aditi Consulting @ Meta Jan 2022 – Jan 2022 Planned, wrote, edited, and tested in-product content, including interface language, AI chatbot responses, product names, and navigational nomenclature to improve the mobile user experience across WhatsApp India payments. Collaborated with designers, UX researchers, product managers, product marketers and engineers to serve a global content audience. Leveraged an analytical mindset and complex data to make informed design decisions for senior leadership. Shared and provided feedback to other writers and content strategists across the organization. ### Senior Content Designer and Strategist via Kforce @ Wells Fargo Jan 2022 – Jan 2022 Collaborated with content designers, design program managers, and researchers on multi-device experiences for desktop and mobile banking, financial education, and product information. Developed and edited copy for both the Wells Fargo website and AI chatbot interactions. Framed customer problems, understood business goals, and worked cross-functionally to generate creative solutions with minimal supervision under tight deadlines. ### UX Content Editor @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States Engaged with the internal design system team to edit, improve, write, and publish more than 50+ component articles with user-focused content. Developed style guidelines and specifications for UX designers and engineers detailing how to apply Google typography, colors, and other style elements to their products. Improved and shaped content flow and information architecture for a consistent user experience and intuitive navigation. Worked cross functionally to develop communications and engagement strategies with Google's internal target audience. ### Product Content Copywriter @ Ezvid, Inc. Jan 2015 – Jan 2020 Researched high-end Amazon products across all available categories. Crafted hundreds of detailed elucidations that both dazzled and informed consumers, driving the conversion of content into millions in profitable sales through a variety of marketing channels. Ranked categorized products based on prices, popularity, and customer feedback. Built thousands of item-specific product lists using Amazon.com. ### Senior Sales Proposal Copywriter/Content Strategist @ Blue Shield of California Jan 2014 – Jan 2020 | San Francisco Bay Area Served as project manager and mentor for strategic responses to complex and highly customized healthcare marketing proposals (up to six large projects simultaneously). Managed junior writers and provided work feedback. Directly drove the acquisition of large public sector, retail, and technical clients with over 500,000 members, resulting in organizational growth of over $1 billion annually. Developed content for dissemination across all lines of business. Partnered with sales teams to define value propositions and customer reference cases for brand storytelling and content marketing initiatives. Compiled and analyzed customer data with subject matter experts across the organization. Proofed, edited, and redesigned content from scratch to ensure branding consistency. Collaborated with UX designers to improve proposal marketing strategies. ### Senior Technical Writer @ Progress Software Jan 2013 – Jan 2014 | Redwood City • Converted help documentation for Progress Pacific Platform as Service tools • Created templates, user manuals, and how-to guides for customers • Produced targeted training videos for end user audience and stakeholders • Gained exposure to XML based authoring tools and API documentation • Drove business growth and strategies for product evangelization ### RFP Engagement Copywriter @ salesforce.com Jan 2012 – Jan 2013 | San Francisco Bay Area • Several wins per month totaling in the millions in revenue • Managed entire proposal process from start to finish, including branding • Collaborated with manager to identify new business opportunities • Interfaced with sales team to determine customer requirements and scope of RFPs ### Technical Writer / Senior Member Support Consultant @ Vendini Jan 2009 – Jan 2012 • Produced simple-to-follow documentation and instructions for solving technical issues • Designed and built large, complex venue maps using an in-house, XML-based editor • Supported customers live with code implementations for patron-facing websites • QA management via bug filing and reproduction using Fogbugz issue tracker • Trained new hires on common troubleshooting techniques and venue map building • Encouraged rapid growth of customer base and profit through product evangelization ### Product Content Writer and Senior Customer Service Associate @ Zinio LLC Jan 2007 – Jan 2009 • Provided front line, in-depth technical support via phone and email to customers • Managed FAQ and company knowledgebase for online reader software • Supervised and trained new hires • Created manuals for system operators for digital magazine product implementation • Communicated benefits of platform to all interested parties including publishers ### Computer Consultant @ Workstation and Microcomputer Facilities UC Berkeley Jan 2004 – Jan 2007 • Provided excellent over-the-phone consulting to all current faculty, staff, and students • Offered support for account setups and additional troubleshooting of common problems • Installed/configured wireless network cards, drivers, and antivirus for personal laptops • Created operational procedures for on-campus dialup and wireless networks on campus ## Education ### Bachelors of the Arts in Anthropology University of California, Berkeley ### General Studies City College of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/jeffnewburgh --- Source: https://flows.cv/jeffreynewburgh JSON Resume: https://flows.cv/jeffreynewburgh/resume.json Last updated: 2026-04-08