# Jeffrey Willis > Designer of many things Location: San Francisco, California, United States Profile: https://flows.cv/jeffreywillis I build brands, shape stories, and design almost everything that needs designing, from visual identities to full digital ecosystems. Always strategic, always hands-on, always pushing for better. ## Work Experience ### Partner, Creative Director @ Tracker+Scout Jan 2024 – Present | San Francisco Bay Area ### Design Director @ Wet Elephant Jan 2023 – Jan 2024 | San Francisco, California, United States ### Principal Designer @ InfluxData Jan 2020 – Jan 2024 • Develop and execute visually impactful designs for web applications, adhering to brand guidelines and design principles. • Collaborate with cross-functional teams, including product managers and developers, to gather requirements and define design objectives. • Create wireframes, prototypes, and mockups to effectively communicate design concepts and interactions. • Work closely with developers to ensure seamless implementation of designs, maintaining visual consistency and quality. • Design creative marketing campaigns for social, blog, and print. ### Creative Director @ Jeffrey WIllis Jan 2006 – Jan 2024 ### Sr. Product Designer @ Ingenio Jan 2016 – Jan 2020 | San Francisco Contributed to the development of product features for a marketplace knowledge base platform. • Collaborated with the product team to identify key feature priorities. • Conducted user surveys, research, and customer interviews. • Created wireframes, visual design, and interactive prototypes. • Facilitated user testing to refine the product. • Conducted post-launch surveys and interviews to gather feedback. • Worked closely with stakeholders, engineering, front-end developers, QE, and the product team. • Conducted 100+ user interviews and 30+ feature-related surveys. • Led the redesign of the Keen product, launching it in just 3 months. • Successfully launched 8+ features for Keen.com across desktop, mobile, and app platforms. • Implemented a design system to expedite the design process. • Provided mentorship and collaboration with other designers. • Supported marketing and SEO efforts. ### Principal Designer @ Bay Dynamics Jan 2014 – Jan 2016 | San Francisco, CA Lead Product Designer for data security software. • Specialized in designing dashboards, big data interfaces, and behavior analytics. • Focused on addressing insider and outsider threats. • Collaborated closely with the product team for feature development. • Worked in tandem with the marketing team to align design with branding. • Coordinated efforts with developers for seamless implementation. ### Lead Product Designer, Intelligence Analytics @ Bazaarvoice Jan 2012 – Jan 2013 | San Francisco As the Lead Product Designer for Bazaarvoice Intelligence Analytics, I was fortunate to be at the forefront of shaping the future of data-driven insights in the e-commerce industry. With a deep understanding of user needs and a passion for innovative design, I collaborated closely with cross-functional teams to create cutting-edge solutions that empower businesses to make informed decisions. From conducting user research to prototyping and iterating on user interfaces, I strived to deliver intuitive and visually compelling experiences that enhance the usability and functionality of our analytics platform. Guided by a user-centric approach. As the lead, I am constantly pushing boundaries, challenging the status quo, and championing design thinking to ensure our products exceed user expectations and drive business success. Working as the Lead Product Designer for Bazaarvoice Intelligence Analytics is an exhilarating journey, where I have the opportunity to shape the future of analytics and make a lasting impact in the rapidly evolving e-commerce landscape. ### Principal Designer @ PowerReviews Jan 2011 – Jan 2012 | San Francisco As the Lead Product Designer for the PowerReviews product suite, I am an experienced and passionate professional with a deep understanding of user-centered design principles and a proven track record of delivering exceptional user experiences. I have a keen eye for detail and possess the ability to balance user needs, business goals, and technical constraints to create intuitive and engaging interfaces. ### Principal Designer @ Buzzillions Jan 2008 – Jan 2011 | San Francisco Overseeing and executing all creative aspects related to the user experience for Buzzillions. Redesigned a new experience to better fit with the Buzzillions key demographics. Incorporated the feedback from usability studies, online analytic tools, and key stakeholder business objectives to develop a consistent look and simple interaction for the website and IOS. Completed three redesigns to continuously incorporate feedback from users and usability testing. Buzzillions is the child company of PowerReviews and had 4.5 million visitors per month. ### Principal Designer @ CCDS, LLC, Jan 2007 – Jan 2008 | San Francisco CCDS, LLC. - Front-end, branding, logo design, UX/UI design. ### Sr. Visual Designer @ Yahoo! Inc. Jan 2003 – Jan 2006 | Sunnyvale Senior Visual Designer for the User Experience Design team at Yahoo!. Created visual designs for Yahoo! properties such as Finance, Movies, Health, My Yahoo!, News, Groups, and 360. Involved with rapid prototyping and usability testing for these properties. Interacted well with Interaction Designers, Product Managers, Front-End Engineers and User Research. ## Education ### Digital and Information Design / Graphic Design Academy of Art University ## Contact & Social - LinkedIn: https://linkedin.com/in/jeffreywillis - Portfolio: https://jeffreywillis.com - Portfolio: https://trackerandscout.com --- Source: https://flows.cv/jeffreywillis JSON Resume: https://flows.cv/jeffreywillis/resume.json Last updated: 2026-04-13