As UX Writing manager:

• Developed and mentored a mix of full-time and contract writers/content strategists across multiple products.

• Worked with project management, product management, and other UX managers to ensure projects were staffed and prioritized appropriately.

• Updated style guides, UX principles, and other guiding artifacts.

• Developed writer calibration standards and content quality heuristics.

• Participated in Google’s performance review and interview processes.

As content strategist/UX writer:

• Supported multiple product areas within Google Ads.

• Collaborated with design teams in Mountain View, Seattle, and Zurich.

• Paired with researchers to test content. Provided copy suggestions for in-product surveys and in-person testing scripts. Advised on testing methodology.

• Ensured that product copy met style and quality standards.

• Worked with the Google Studio team to develop engaging creatives for internal and external conferences.

Managed a team of content strategists for consumer, professional seller,

developer, and email product lines. Partnered with localization teams to

publish EN-US content in 28 languages and 48 countries. Worked closely

with UX designers and product managers on three continents to shape

rich, rewarding products. Oversaw the content design process, driving

decisions, creating schedules, and tracking issues. Owned product voice,

tone, and copy standards. Acted as content strategy lead for browser experiences.

Managed end-to-end product design work for a team of designers and researchers. Worked with Product Managers to plan for and allocate resources to projects. Conducted the hiring process for staff and contract positions. Provided mentoring and assist in providing career development opportunities to team members. Participated in building and maintaining the overall product roadmap. Offered design feedback and guidance. Communicated team needs, challenges, and accomplishments to senior management. Established and maintained design standards. Created and tracked KPIs. Balanced management responsibilities with individual contributor role as the team’s copywriter.

Connected business goals to user benefits. Communicated to customers in an engaging way. Wrote clear user interface text and help content for web and mobile applications. Served as expert in user assistance trends, how customers learn, and the voice the organization uses to communicate. Established and developed information architecture. Contributed to overall content strategy. Worked closely with researchers, designers, and product managers to understand customer needs. Led the content-design process, drove decisions, created schedules, and tracked issues. Validated deliverables by performing content reviews, observing usability testing, and responding to customer feedback.