# Jeff Rivers

> Designer, writer @ Google

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jeffrivers

## Work Experience
### Content design @ Google
Jan 2022 – Present | San Francisco, California, United States

### Writer and content strategist, UX Writing manager @ Google
Jan 2018 – Jan 2019 | Mountain View, CA
As UX Writing manager:
- Developed and mentored a mix of full-time and contract writers/content strategists across multiple products.
- Worked with project management, product management, and other UX managers to ensure projects were staffed and prioritized appropriately. 
- Updated style guides, UX principles, and other guiding artifacts. 
- Developed writer calibration standards and content quality heuristics.
- Participated in Google’s performance review and interview processes.

As content strategist/UX writer:
- Supported multiple product areas within Google Ads.
- Collaborated with design teams in Mountain View, Seattle, and Zurich. 
- Paired with researchers to test content. Provided copy suggestions for in-product surveys and in-person testing scripts. Advised on testing methodology. 
- Ensured that product copy met style and quality standards. 
- Worked with the Google Studio team to develop engaging creatives for internal and external conferences.

### Content Strategy team manager, lead content strategist @ StubHub
Jan 2016 – Jan 2018 | San Francisco, California
Managed a team of content strategists for consumer, professional seller,
developer, and email product lines. Partnered with localization teams to
publish EN-US content in 28 languages and 48 countries. Worked closely
with UX designers and product managers on three continents to shape
rich, rewarding products. Oversaw the content design process, driving
decisions, creating schedules, and tracking issues. Owned product voice,
tone, and copy standards. Acted as content strategy lead for browser experiences.

### User Experience Design Manager @ Demandforce
Jan 2015 – Jan 2016 | San Francisco, CA
Managed end-to-end product design work for a team of designers and researchers. Worked with Product Managers to plan for and allocate resources to projects. Conducted the hiring process for staff and contract positions. Provided mentoring and assist in providing career development opportunities to team members. Participated in building and maintaining the overall product roadmap. Offered design feedback and guidance. Communicated team needs, challenges, and accomplishments to senior management. Established and maintained design standards. Created and tracked KPIs. Balanced management responsibilities with individual contributor role as the team’s copywriter.

### Sr. XD Copywriter/Editor @ Demandforce
Jan 2014 – Jan 2016 | San Francisco, CA
Connected business goals to user benefits. Communicated to customers in an engaging way. Wrote clear user interface text and help content for web and mobile applications. Served as expert in user assistance trends, how customers learn, and the voice the organization uses to communicate. Established and developed information architecture. Contributed to overall content strategy. Worked closely with researchers, designers, and product managers to understand customer needs. Led the content-design process, drove decisions, created schedules, and tracked issues. Validated deliverables by performing content reviews, observing usability testing, and responding to customer feedback.

### User Experience Design Manager @ Intuit
Jan 2015 – Jan 2016 | San Francisco, CA
(Note: Same job description as above. Intuit divested Demandforce in January 2016)

### XD Copywriter/Editor (Contract) @ Intuit
Jan 2014 – Jan 2014 | San Francisco, CA

### Information Developer @ Lumension Security
Jan 2007 – Jan 2013
I developed technical publications (PDF, HTML) for browser-based and desktop applications using DITA.

### User Experience Designer @ TSYS Acquiring Solutions
Jan 2004 – Jan 2007
Supported the transition from a legacy green screen application to a browser-based application. Developed design process, user interface, and interaction standards.

### User Experience Designer @ Vital Processing
Jan 2004 – Jan 2007
Supported the transition from a legacy green screen application to a browser-based application. Developed design process, user interface, and interaction standards.

### Technical Writer @ JDA Software
Jan 2003 – Jan 2004
Documented retail inventory management systems.

### Technical Writer @ iVast
Jan 2002 – Jan 2003
Documented streaming media server products, browser-based player application, API.

### Technical Writer @ Streaming21
Jan 2001 – Jan 2002
Documented streaming media server products, player applications, SDK. Implemented single source documentation process (print, online help). Assisted in development of white papers and marketing materials. Managed company website.


## Education
### Bachelor of Arts in Mass Communications/Public Relations
Westfield State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeffrivers
- Portfolio: http://www.jeffrivers.com

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Source: https://flows.cv/jeffrivers
JSON Resume: https://flows.cv/jeffrivers/resume.json
Last updated: 2026-04-13