# Jeff San Miguel

> Design Leader | Art Director | Video Producer | Visual Designer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jeffsanmiguel

Experienced all-around creative leader with over 20+ years working experience as an art director, design manager, visual designer, presentation designer, motion designer and video producer.

Love life and don't take anything for granted. Always strive to be better than what you were yesterday...never stop learning.

Specialties: Creative Brand, Corporate Branding and Identity, Creative Art Direction, Content Delivery, Design Training and Development, Visual Design, Video Production and Editing, Motion Graphics, PowerPoint Presentations

## Work Experience
### Senior Motion Graphics Designer and Video Producer @ C3 AI
Jan 2025 – Present
* Design and deliver end-to-end brand experiences for video and animation, live events, environmental graphics, print and digital signage, wayfinding, stage visuals, and event collateral
* Build and apply scalable brand systems across physical and digital touchpoints, ensuring consistency across identity, typography, color, and motion
* Translate brand strategy and storytelling into high-impact, production-ready design and video for flagship events, launches, and executive presentations
* Produce high-impact marketing videos, including pilot and demo content for sales enablement, as well as large-format videos and motion graphics showcased at global conferences and events
* Capture and produce thought leadership interviews, customer stories, sales trainings, product and feature releases, and culture-driven content across studio and on-site environments using professional cinema and mobile camera systems and equipment
* Create static and motion advertising assets for ABM and PBA paid social campaigns, alongside organic social graphics and video content for our internal communications team
* Partner cross-functionally with events, internal comms, product marketing, solution and sales teams to execute cohesive creative solutions from concept through delivery
* Execute multiple creative initiatives in fast-paced, high-visibility environments, coordinating with vendors and
production partners to ensure quality and feasibility

### Motion Graphics Designer and Video Editor @ C3 AI
Jan 2023 – Jan 2025 | Redwood City, California, United States

### Freelance Art Director, Senior Designer and Video Producer @ Onward Search / Teneo Strategy
Jan 2022 – Jan 2024
* Collaborate and work with associate creative directors to conceptualize, iterate and execute designs for display ads, digital banners, website content, digital flyers, email campaigns, brochures, GTM collateral, social media, web assets and presentation decks.
* Partner with account directors and writers to develop brand and campaign creative assets for various clients in multiple industries, including initial pitches, design templates and mood boards
* Design creative for onsite events, investor days, and conferences including event badges, wayfinding signage, graphic walls, Wi-Fi cards, agendas, and exhibit graphics
* Prepare and produce detailed storyboards based on written scripts for video production and animation,
while also developing the engaging video content using motion graphics, animation, live footage, voice-overs, and music soundtracks

### Senior Manager Visual Design @ Guideline
Jan 2022 – Jan 2022
* Lead Visual Design Team to develop creative for web, social media, display ads, collateral, email marketing, campaigns and video
* Collaborate and partner with Marketing, Product, Sales, Legal and People Ops teams to ensure proper alignment on all creative needs and branding requirements
* Manage all video production for the company, including all pre- and post-production of internal and external videos
* Source bids, hire external vendors and contractors/freelancers and maintain the relationships afterwards
* Project-manage all incoming requests using Asana from intake to final production, being the point of contact for all stakeholder questions
* Develop design and video guidelines, best practices and standards for the team
* Partner with executive team to support and produce high level presentation decks for all-hands meetings, department strategy sessions and board of director meetings

### Art Director, Creative Lead, Brand Creative Team, Corporate Marketing @ Hitachi Vantara
Jan 2020 – Jan 2022 | San Francisco Bay Area
* Provide art and visual direction for campaigns, virtual and live events, product and solution launches, website visuals and video production
* Lead the creative ideation and strategic execution for corporate marketing projects such as launch graphics, social media promotion, campaign creatives, digital banners and animated ads, web graphics, event collateral and much more
* Work collaboratively within a cross-functional team of copywriters, UI/UX and visual designers, motion designers, video producers and editors, web developers, creative directors, content strategists and product marketing managers to build and preserve visual brand excellence for a wide array of design needs
* Develop and maintain detailed creative brand guidelines and design systems for the marketing organization
* Manage design and video project requests from inception to final delivery using Workfront project management software, ensuring that all projects are delivered with the highest quality on a timely manner
* Source bids and hire external vendors for photography, video and motion graphic projects, and large creative initiatives
* Perform management duties such as performance reviews, check-in conversations, weekly stand-ups, mentor sessions and training for all designers on the Creative Brand Team

### Senior Video Producer and Senior Visual Designer, Brand and Creative Services, Corporate Marketing @ Hitachi Vantara
Jan 2017 – Jan 2022 | San Francisco Bay Area
* Produce storyboards based on written scripts, and develop original video content using motion graphics, animation and live footage for online marketing, live town hall events, and large screen formats such as large user conferences and trade show events
* Manage and execute entire pre-and post-video production process including directing, shooting and editing executive and thought leadership interviews for internal and external communications
* Create corporate video assets using Illustrator, Photoshop and After Effects to help enhance the final production of the deliverable
* Partner with executive communications, corporate brand and solutions marketing to develop and produce highly compelling corporate keynote presentations for company and global industry events
* Shape written content, while following company brand guidelines, into engaging slide visuals that clearly communicate the speaker’s intent
* Meet and collaborate with business stakeholders to suggest visual solutions to complex problems
* Help with visual design projects such as icon production, animated banner ads, web collateral, email newsletters, and trade show graphics

### Senior Design Manager, Motion Graphics and Art Direction - Content Services @ GuideSpark
Jan 2016 – Jan 2016 | Redwood City
* Managed an incredible team of Motion Graphic Designers and Art Directors to deliver over 1,000 exceptional quality solutions for GuideSpark’s 600+ customers a year, including 20% of the Fortune 500 companies
* Collaborated cross-functionally with departments including Product, Engineering, Customer Success, and Content Services Teams to establish new processes and compliance standards for design and project delivery
* Hired, trained, and mentored new Motion Graphic Designers and Art Directors for the Content Team, ensuring that they were adhering to the new established standards and were compliant with all our processes
* Scoped critical projects for specifications, complexity, delivery, branding necessity, and alignment as well as oversee ideation of strategic projects and offering art direction, advice and mentorship whenever needed to ensure that we were properly set up to deliver on time as well as execute with high standards
* Performed Project Management duties such as balancing schedules, budgets, timelines, capacity planning and assigning creative resources for projects along with tracking progress against deadlines in Workfront
* Created KPI reports for the Design Team that effectively discovered trends in productivity and efficiency, which allowed us to improve in those areas
* Worked closely with each team member to ensure performance was aligned with company objectives and individual’s career development through regular 1:1s, weekly design meetings, monthly reviews and day-to-day coaching and mentoring
* Fostered a fun, creative and hard-working environment that allowed everyone to thrive and challenge the team to grow and produce at a high quality while maintaining great efficiency

### Design Manager - Content Services @ GuideSpark
Jan 2013 – Jan 2016 | Menlo Park
* Grew and scaled design team from 6 to it’s peak of 35+ Motion Graphic Designers at HQ and, as the Hiring Design Manager, helped successfully launch a second content production office in Portland of 10+ team members including Motion Graphic Designers, Writers and Quality Control specialists. Lead the hiring process including recruiting, portfolio reviews, interviews, to finalizing offers
* Managed a cross-functional team of 15-22 exceptional Motion Graphic Designers, Writers, Content Strategists and Quality Control specialists to deliver high-quality product solutions for strategic Fortune 500 clients and ensure all deadlines were met at every stage of the production process
* Collaborated with the Product and Content Teams to drive the implementation of After Effects as the main tool for our 2D animated video production after months of market research, product testing and cost analysis
* Developed and executed training, standards and process documentation for the Design Team
* Analyzed trending report data to ensure proper projections were in place for projects to help with Gross Margin and ensured that all timelines and capacity were accurate in our project management system
* Mentored Designers on a professional and personal level. Worked on career development plans, and had bi-weekly 1:1s with each team member to discuss performance and career development
* Developed and fostered the growth of high-impact processes including: Peer Reviews, Design Mentorship Program, Design Best Practices, Digital Asset Management system and Premium Asset Library

### Team Lead / Senior Designer @ GuideSpark
Jan 2012 – Jan 2013 | Palo Alto, CA and Menlo, Park, CA
* Led Content Design Team to produce high-quality 2D animated videos for internal employee communications to over 100 companies in industries ranging from HR, Technology, Healthcare, Social Media, Internet, Retail, Oil and Manufacturing
* Ensured timely delivery of all projects from our Designers and Design Specialists using time management and project management systems
* Collaborated with the Product Development, Customer Success and Engineering Teams to help develop our internal delivery system and customer review tool
* Teamed up with Writers to create engaging 2D motion graphic videos to help break down complicated topics for employee communications into easily digestible information in animated form, which enabled a better experience for employees. Used character animations, iconography, kinetic typography, illustrations and photography for communication and educational purposes
* Conducted client kick-off calls to gain direct alignment with the client on expectations and product delivery regarding the overall look and feel of the video while adhering to the brand guidelines
* Developed design style guides for new and existing clients based from corporate brand identity to enhance the efficiency of the creative design process
* Assisted in the hiring process by reviewing portfolios and conducting interviews for potential Designers
* Provided internal design expertise to other departments of the company, including creating marketing collateral and video demos, corporate presentation slides for leadership and recruiting videos for HR and marketing

### Freelance Presentation Specialist and Graphic Designer @ Creative Circle
Jan 2012 – Jan 2013
* Created visually appealing PowerPoint presentations from the ground up for multiple clients in various industries
* Able to generate engaging slides while maintaining the certain look and feel of existing presentation templates and guidelines
* Developed compelling, creative and powerful visual graphics for existing PowerPoint presentations using various Adobe CS programs

### Supervisor - Graphics and Presentation Services @ Williams Lea - Bank of America Merrill Lynch
Jan 2006 – Jan 2012 | Palo Alto, CA
* Worked closely with all levels of management including Managing Directors, Principals, VPs, Associates and Analysts within the Investment Banking division of our client Bank of America Merrill Lynch on consultation, development and design of presentations and print media for internal and external ventures and opportunities
* Provided multiple sectors of the IBK division (Technology, M&A, Healthcare and Cleantech) with expertise and support in graphics, layout, UI design, presentations and Microsoft Office Suite
* Supervised a staff of 7 employees in the graphics/desktop publishing and reprographics/office services departments
* Trained new employees and incoming bankers on policies and procedures and held new hire orientations for the clients
* Completed weekly administrative duties such as correcting Kronos timecards, evaluating vacation and time-off requests and updating calendars for upcoming events, along with compiling weekly and EOM utilization, workflow and production reports for management meetings
* Developed and created customized projects, while managing the design process from concept development to final production including: one-of-kind lucites, pocket-sized WGLs, presentation cover and divider slides, posters, invitations, worksheets, calendars, charts, logos, maps, icons and presentations

### Freelance Video Editor / Videographer @ Alumiere Studios
Jan 2008 – Jan 2011 | SF Bay Area
* Directed and filmed video productions for various types of events and functions using professional 3 chip & DSLR HD cameras
* Edited video and sound with Final Cut Pro, Sony Vegas Pro, Adobe Premiere and Sound Forge
* Developed Same Day Edit videos for clients
* Created documentary style event films for clients
* Experience with audio and video set-up including: Projectors, Laptop Configuration, Microphones, Wireless Lavalier Mics, Audio Recorders and Screens

### Presentation Specialist / Graphic Designer @ Williams Lea - Merrill Lynch
Jan 2004 – Jan 2006 | Palo Alto, CA
* Created and assembled high-quality pitchbooks, roadshow presentations, client bakeoffs, closing dinner presentations and other memoranda for all levels of investment bankers using multiple graphic design and office tool software
* Created and edited engaging PowerPoint presentations using style sheets, templates, graphs, charts, illustrations, graphic elements and animations
* Recreated corporate logos and graphic elements for presentation documents
* Managed files, update client databases, create spreadsheets, format word documents and update client memoranda

### Graphic/Multimedia Designer @ J2Designs
Jan 1998 – Jan 2004 | SF Bay Area
* Provided direction and leadership as the Art Director for several design and animation projects
* Developed a Graphic User Interface for an interactive kiosk system
* Designed posters and event flyers for upcoming events and product advertisements
* Generated corporate identity graphic systems

### Project / Production Manager @ KMD Financial Services
Jan 1999 – Jan 2004 | San Carlos, CA
* Developed and created the company's website
* Built financial business development worksheets in excel for clients
* Managed files, updated client databases, created spreadsheets and formatted financial documents
* Generated corporate identity graphic systems for various clients
* Performed Payroll, Accounts Payable, Accounts Receivable and other administrative duties


## Education
### Bachelor of Science in Design and Industry: Emphasis in Graphic Communication and Multimedia
San Francisco State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeff-san-miguel
- Portfolio: http://www.jsmcreative.net

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Source: https://flows.cv/jeffsanmiguel
JSON Resume: https://flows.cv/jeffsanmiguel/resume.json
Last updated: 2026-04-13