Poly is now part of HP, where I lead the UX team within Industrial Design. I build and mentor teams, define the design roadmap, and oversee Human Factors and Ergonomics. My team designs the software that powers Poly’s headsets, video bars, and room systems—covering deployment, management, insights, and analytics. We also drive future-facing AI initiatives and shape experiences that extend into the broader HP PC portfolio.

Led UX design, research, and prototyping teams. Built the team, guided design strategies, and focused on creating intuitive software experiences based on real user insights.

Designed and prototyped user experiences for Apple Music, Apple News, WWDC, and iAd. Managed and mentored designers, collaborating closely across product teams.

Designed software experiences for mobile, gaming, and experimental products. Conducted user research to guide design decisions and product innovation.

Created digital and interactive retail experiences. Managed creative agency partnerships globally, helping Specialized and Globe brands strengthen their digital presence.