# Jeff Schwerdtfeger

> Product design leader • Creative director • Front-end developer | New connections welcome, but no sales of goods or services

Location: Santa Cruz, California, United States
Profile: https://flows.cv/jeffschwerdtfeger

Designer, Explorer, Maker, Believer.   http://www.fieldnotes.cc

## Work Experience
### Director of User Experience @ HP
Jan 2022 – Present | Santa Cruz, California, United States
Poly is now part of HP, where I lead the UX team within Industrial Design. I build and mentor teams, define the design roadmap, and oversee Human Factors and Ergonomics. My team designs the software that powers Poly’s headsets, video bars, and room systems—covering deployment, management, insights, and analytics. We also drive future-facing AI initiatives and shape experiences that extend into the broader HP PC portfolio.

### UX Leadership @ Poly
Jan 2017 – Jan 2022 | Santa Cruz, CA
Led UX design, research, and prototyping teams. Built the team, guided design strategies, and focused on creating intuitive software experiences based on real user insights.

### Sr. Product Designer / Design Manager @ Apple
Jan 2013 – Jan 2017
Designed and prototyped user experiences for Apple Music, Apple News, WWDC, and iAd. Managed and mentored designers, collaborating closely across product teams.

### Sr. Interaction Designer @ Plantronics
Jan 2012 – Jan 2013 | Santa Cruz, California
Designed software experiences for mobile, gaming, and experimental products. Conducted user research to guide design decisions and product innovation.

### Sr. Visual + Interaction Designer @ Specialized Bicycle Components
Jan 2011 – Jan 2012
Created digital and interactive retail experiences. Managed creative agency partnerships globally, helping Specialized and Globe brands strengthen their digital presence.

### Design & Product Development @ Apple
Jan 2007 – Jan 2011
Designed and managed marketing content for third-party products on the Apple Online Store. Created weekly features for iTunes and new user experiences across web and iOS.

### Graphic Designer @ Axis 360
Jan 2006 – Jan 2008
Designed web and print materials, working directly with clients to ensure clear, effective brand communication.


## Education
### BA in Art: Graphic design
Cal State Channel Islands
Jan 2006 – Jan 2008

### AA in Business
Cabrillo College
Jan 2004 – Jan 2006


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/jschwerdtfeger
- Website: http://www.fieldnotes.cc

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Source: https://flows.cv/jeffschwerdtfeger
JSON Resume: https://flows.cv/jeffschwerdtfeger/resume.json
Last updated: 2026-04-07