– Established and drove product design visions aligned with business goals and user needs.

– Guided, mentored, and inspired a team of designers and researchers, cultivating a culture of creativity, collaboration, and growth.

– Managed and participated in the UX/UI design process to ensure high-quality, user-friendly experiences across various Samsung Ads products, including Samsung DSP, Samsung SSP, UDW, Configuration Portal, and Publisher Portal.

– Collaborated effectively with product managers, engineers, and stakeholders to integrate design into the product development lifecycle.

– Maintained and evolved Samsung Ads design system, established best practices, and enhanced workflow efficiency and decision-making processes.

– Defined product visions, scopes, features and roadmaps based on marketing requirements and user researches for Acer BYOC Partner web portals

– Created product requirement documents including use cases, user scenarios, wire frames, information flows and rules

– Led cross-functional teams to launch and release products by phases

– Managed and mentored designers and developers to contribute the best design practices

– Led interaction design and functional analysis for standard-setting multi-device user interfaces

– Created design concepts, flow charts, wire frames, comps, static and interactive design prototypes, design specifications, and other deliverables for every stage of the design and development cycle of Acer BYOC desktop, mobile, IoT and cloud-based applications

– Worked with designers, product managers, engineers to understand, define and document product requirements and technical constraints

– Worked with researchers to significantly contribute to the planning, design and execution of usability testing and other user research activities

– Designed user interfaces, interaction patterns and flows for Telenav Scout GPS mobile app and AT&T Navigator mobile app across iOS, Android and Windows Phone 8 platforms

– Led UX design team to work with product managers and engineers in Telenav auto reference products including automotive HMI, HUD and connected companion mobile apps

– Delivered detailed UI specifications and interactive prototypes for usability testing