# Jeff Shih

> Sr. Product Design Lead and Manager at Samsung Ads

Location: Sunnyvale, California, United States
Profile: https://flows.cv/jeffshih

Experienced User Experience Design Specialist with a demonstrated history of working in the computer hardware industry. Strong arts and design professional skilled in Digital Strategy, Mobile Applications, Web Design, Storyboarding, and User Experience Design (UED).

## Work Experience
### Sr Product Design Lead & Manager @ Samsung Ads
Jan 2022 – Present | Mountain View, CA
– Established and drove product design visions aligned with business goals and user needs.
– Guided, mentored, and inspired a team of designers and researchers, cultivating a culture of creativity, collaboration, and growth.
– Managed and participated in the UX/UI design process to ensure high-quality, user-friendly experiences across various Samsung Ads products, including Samsung DSP, Samsung SSP, UDW, Configuration Portal, and Publisher Portal.
– Collaborated effectively with product managers, engineers, and stakeholders to integrate design into the product development lifecycle.
– Maintained and evolved Samsung Ads design system, established best practices, and enhanced workflow efficiency and decision-making processes.

### Senior Product Designer @ Samsung Ads
Jan 2020 – Jan 2022 | Mountain View, California, United States

### Product Manager @ Acer
Jan 2015 – Jan 2019 | Sunnyvale, CA
– Defined product visions, scopes, features and roadmaps based on marketing requirements and user researches for Acer BYOC Partner web portals
– Created product requirement documents including use cases, user scenarios, wire frames, information flows and rules
– Led cross-functional teams to launch and release products by phases
– Managed and mentored designers and developers to contribute the best design practices

### UX Design Lead @ Acer
Jan 2013 – Jan 2019 | Sunnyvale, CA
– Led interaction design and functional analysis for standard-setting multi-device user interfaces
– Created design concepts, flow charts, wire frames, comps, static and interactive design prototypes, design specifications, and other deliverables for every stage of the design and development cycle of Acer BYOC desktop, mobile, IoT and cloud-based applications
– Worked with designers, product managers, engineers to understand, define and document product requirements and technical constraints
– Worked with researchers to significantly contribute to the planning, design and execution of usability testing and other user research activities

### Interaction Designer @ Telenav
Jan 2012 – Jan 2013 | Sunnyvale, CA
– Designed user interfaces, interaction patterns and flows for Telenav Scout GPS mobile app and AT&T Navigator mobile app across iOS, Android and Windows Phone 8 platforms
– Led UX design team to work with product managers and engineers in Telenav auto reference products including automotive HMI, HUD and connected companion mobile apps
– Delivered detailed UI specifications and interactive prototypes for usability testing

### Art Director / Product Manager @ 9x9.tv
Jan 2005 – Jan 2012 | Santa Clara, California
– Led design team to provide visual presentations, UI specifications for over 16 products, including soft phone client, B2B and B2C web sites/web portals, 10-foot UI on XBMC and Google TV, browser-based web applications, and mobile applications
– Created high fidelity interactive prototypes with HTML, CSS and JavaScript
– Defined the most suitable user experience for presenting product functions to target users
– Directed and produce 9x9.tv marketing video series
– Defined product features, design product functional flows, and document product requirements for 9x9.tv iOS mobile application

### Web/Multimedia Designer @ OMIX
Jan 1999 – Jan 2005 | Redwood City, California
– Designed visual elements and graphic user interfaces for various products including web sites, web applications, marketing materials and corporate identities
– Created HTML templates, define CSS rules and develop JavaScript functions for front-end UI interactions
– Produced Flash animations for online advertisements and web site navigation systems


## Education
### MFA in Computer Arts
Academy of Art University

### BS in Psychology
Fu Jen Catholic University


## Contact & Social
- LinkedIn: https://linkedin.com/in/jeffcwshih
- Website: http://www.jeffcwshih.com

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Source: https://flows.cv/jeffshih
JSON Resume: https://flows.cv/jeffshih/resume.json
Last updated: 2026-04-05