Hands-on product leader with a track record of building innovative B2C and B2B2C product portfolios and teams that drive real growth from early concept to scaled adoption.
Experience
2025 — Now
California, United States
I’m fortunate to spend days surrounded by wonderful people, stunning trees, and incredible wildlife in our local hills and forests, all while working hard to ensure our natural resources continue to be accessible, safe, and magical.
• Perform trail reconstruction and tread maintenance, including repairing erosion damage, smoothing tread, and improving trail drainage for safer, more sustainable use.
• Clear downed branches, debris, and encroaching vegetation to maintain safe, accessible passage for hikers, runners, and cyclists.
• Conduct invasive species abatement, including removal of broom, thistle, and other non-native plants to support ecological restoration.
• Operate hand tools (Rogue Hoe, McCloud Tool, Shovel, Pick Mattock, Pulaski Axe) safely and effectively as part of a trained volunteer team.
• Collaborate with rangers, crew leaders, and fellow volunteers to execute project plans and follow environmental stewardship best practices.
2025 — 2025
• Owned full product lifecycle from strategy, roadmap, experimentation/research, and product releases for real-time personalization engine and API, customer journey orchestration, identity resolution, and audience segmentation products.
• Delivered new features in identity resolution, metadata management, and advertiser activation to enable scalable cross-channel personalization.
• Collaborated with engineering, sales, product marketing, and GTM teams to accelerate delivery cycles and improve time-to-value.
2021 — 2024
2021 — 2024
San Francisco Bay Area
Three in five U.S. adults use Punchh-powered loyalty products, driving $10B+ in monthly consumer sales and influencing the daily purchasing behavior of hundreds of millions. My products enable consumer engagement, campaign management, and loyalty programs across hundreds of thousands of physical locations and all digital channels, including point-of-sale, web, email, messaging, and mobile apps.
HIGHLIGHTS
• Recruited, retained, developed, and led a 40-person global organization obsessed with product quality and craftsmanship across product management, product design, documentation, operations, developer relations, and partnerships.
• Scaled ARR from $20M to $110M and achieved 100%+ net revenue retention through product-led growth and customer success alignment.
• Drove product portfolio strategy, roadmap, and rapid innovation and launch cycles from vision and prototypes to scaled adoption across mobile engagement platforms, marketing automation, data platform, promotions, loyalty, POS integration, and payments.
• Embedded AI/ML and LLM models for consumer experience personalization, campaign optimization, insights, and developer experience, increasing engagement and marketing program efficacy.
• Launched developer portal and partner certification program, onboarding 50+ ecosystem partners and expanding platform reach.
• Established UX and product analytics standards, customer advisory boards, and user group research to ensure UX craftsmanship and user delight, data-informed decision making, and accelerated delivery timelines.
• Created GTM readiness playbooks used companywide, improving launch success and customer adoption.
2020 — 2021
2020 — 2021
San Francisco, California
• Drove the strategy, product design, and launch of IFTTT Pro, the company’s first monetized consumer product, achieving $9M ARR within 6 months.
• Defined and executed new pricing and packaging strategy that improved conversion from free to paid tiers.
• Expanded developer ecosystem through API-based integrations with hundreds of connected device and SaaS partners.
2018 — 2019
San Francisco, California
• Led full product lifecycle from concept to launch across digital ordering, ML-powered operations automation, and analytics products.
• Delivered IoT-enabled “smart shelf” platform for grab-and-go retail with Starbucks, Deliveroo, Red Robin, and others.
• Signed and onboarded 8 enterprise customers in first year through rapid prototyping, co-design, and fast delivery cycles.
• Built GTM and customer success functions to accelerate onboarding and retention.
Education
University of Michigan - Rackham Graduate School
MS and PhD (ABD)
Vassar College