# Jeff Spitulnik > Product Management Innovator | Hundreds of millions of users | Four successful exits | Extensive partner ecosystem experience | Hands-on execution Location: San Francisco Bay Area, United States Profile: https://flows.cv/jeffspitulnik Hands-on product leader with a track record of building innovative B2C and B2B2C product portfolios and teams that drive real growth from early concept to scaled adoption. Grew ARR from $20M to $110M and $25M to $142M by combining clear product vision, technical alignment, AI/ML enablement, and customer obsession with fast, execution-focused delivery. Known for building and mentoring collaborative, cross-functional, data-informed teams that turn complex ideas and opportunities into remarkable products used by millions of consumers around the world. CORE COMPETENCIES Product Management | Product Strategy | Product Operations | Platform Product Development | Go-to-Market | Product Marketing | AI/ML Integration | Cross-Functional Leadership | Agile Execution | SaaS | Data & Analytics | Customer Engagement | API Ecosystems | Rapid Iteration | Product Design | Roadmap Delivery Frameworks & Tools: OKRs | Agile / Scrum | Jira | Figma | Confluence | Pendo | Aha! | Glean | Productboard | Gainsight | UserTesting | Datadog | Tableau | OpenAI | Databricks | Lovable CAREER HIGHLIGHTS • Scaled ARR 5x+ across multiple B2B2C SaaS companies: Lithium/Khoros ($25M → $142M), Punchh ($20M → $110M). • Delivered four successful exits (Documentum→EMC, BigFix→IBM, Lithium→Vista Equity, Punchh→PAR) and contributed to numerous acquisitions and integrations. • Enabled 200+ consumer brand apps through experimentation, iteration and testing, insights, and platform SDKs and APIs; innovated and launched hundreds of SaaS features and AI/ML capabilities adopted globally. • Built and mentored global teams of up to 40 across product management, product design, product operations, developer relations, and partnerships. • Recognized for building customer-obsessed product cultures and innovative product portfolio roadmaps, user research programs, customer advisory boards, and GTM frameworks that improved adoption, retention, and expansion. • Partnered with hundreds of global brands on digital consumer engagement strategy, including Google, AT&T, Microsoft, Sephora, Wendy’s, Deutsche Telekom, Leroy Merlin, Starbucks, and many others. • Passionate about health, wellness, and travel — an advocate of healthy living, amateur chef focused on nutritious cuisine, and former youth soccer and lacrosse coach with a love for global outdoor exploration. (I took that photo in my profile background while trekking in Patagonia.) ## Work Experience ### Trail Reconstruction & Maintenance Volunteer @ Midpeninsula Regional Open Space District Jan 2025 – Present | California, United States I’m fortunate to spend days surrounded by wonderful people, stunning trees, and incredible wildlife in our local hills and forests, all while working hard to ensure our natural resources continue to be accessible, safe, and magical. • Perform trail reconstruction and tread maintenance, including repairing erosion damage, smoothing tread, and improving trail drainage for safer, more sustainable use. • Clear downed branches, debris, and encroaching vegetation to maintain safe, accessible passage for hikers, runners, and cyclists. • Conduct invasive species abatement, including removal of broom, thistle, and other non-native plants to support ecological restoration. • Operate hand tools (Rogue Hoe, McCloud Tool, Shovel, Pick Mattock, Pulaski Axe) safely and effectively as part of a trained volunteer team. • Collaborate with rangers, crew leaders, and fellow volunteers to execute project plans and follow environmental stewardship best practices. ### Sr. Director, Product Management @ Treasure Data Jan 2025 – Jan 2025 • Owned full product lifecycle from strategy, roadmap, experimentation/research, and product releases for real-time personalization engine and API, customer journey orchestration, identity resolution, and audience segmentation products. • Delivered new features in identity resolution, metadata management, and advertiser activation to enable scalable cross-channel personalization. • Collaborated with engineering, sales, product marketing, and GTM teams to accelerate delivery cycles and improve time-to-value. ### VP of Products and Design @ Punchh Jan 2021 – Jan 2024 | San Francisco Bay Area Three in five U.S. adults use Punchh-powered loyalty products, driving $10B+ in monthly consumer sales and influencing the daily purchasing behavior of hundreds of millions. My products enable consumer engagement, campaign management, and loyalty programs across hundreds of thousands of physical locations and all digital channels, including point-of-sale, web, email, messaging, and mobile apps. HIGHLIGHTS • Recruited, retained, developed, and led a 40-person global organization obsessed with product quality and craftsmanship across product management, product design, documentation, operations, developer relations, and partnerships. • Scaled ARR from $20M to $110M and achieved 100%+ net revenue retention through product-led growth and customer success alignment. • Drove product portfolio strategy, roadmap, and rapid innovation and launch cycles from vision and prototypes to scaled adoption across mobile engagement platforms, marketing automation, data platform, promotions, loyalty, POS integration, and payments. • Embedded AI/ML and LLM models for consumer experience personalization, campaign optimization, insights, and developer experience, increasing engagement and marketing program efficacy. • Launched developer portal and partner certification program, onboarding 50+ ecosystem partners and expanding platform reach. • Established UX and product analytics standards, customer advisory boards, and user group research to ensure UX craftsmanship and user delight, data-informed decision making, and accelerated delivery timelines. • Created GTM readiness playbooks used companywide, improving launch success and customer adoption. ### VP of Products @ IFTTT Jan 2020 – Jan 2021 | San Francisco, California • Drove the strategy, product design, and launch of IFTTT Pro, the company’s first monetized consumer product, achieving $9M ARR within 6 months. • Defined and executed new pricing and packaging strategy that improved conversion from free to paid tiers. • Expanded developer ecosystem through API-based integrations with hundreds of connected device and SaaS partners. ### Head of Products, Marketing, Design, & Customer Success @ Brightloom Jan 2018 – Jan 2019 | San Francisco, California • Led full product lifecycle from concept to launch across digital ordering, ML-powered operations automation, and analytics products. • Delivered IoT-enabled “smart shelf” platform for grab-and-go retail with Starbucks, Deliveroo, Red Robin, and others. • Signed and onboarded 8 enterprise customers in first year through rapid prototyping, co-design, and fast delivery cycles. • Built GTM and customer success functions to accelerate onboarding and retention. ### VP of Product Management & Strategy @ Khoros Jan 2012 – Jan 2018 | San Francisco Bay Area • Scaled ARR from $25M to $142M, expanding global enterprise adoption across hundreds of brands. • Built and led a global product organization, partnering with design, engineering, and stakeholders to achieve a balanced portfolio across consumer experience and enterprise needs. • Owned the full product lifecycle for the portfolio, including the gamified community engagement platform, Integrations, and analytics features that boosted active user participation and improved customer outcomes. • Opened and scaled offshore development center, reducing release cycles by 30%. • Partnered with dozens of major consumer brands to advance their digital engagement and consumer experience strategies. ### Sr. Director, Product Management @ Khoros Jan 2012 – Jan 2012 | Emeryville, CA Drove core Lithium platform product strategies; contributed as Product Owner on several scrum teams to bring new features and products to market; collaborated with engineering counterparts to redefine our adoption of agile product development; collaborated with product marketing to define and refine messaging and go-to-market strategies; refined our approach to customer-driven iterative development and product maintenance engineering. ### Director of Product Management @ IBM (via acquisition of BigFix) Jan 2007 – Jan 2012 | San Francisco Bay Area • Developed and executed product strategy for BigFix endpoint management platform infrastructure security products. • Post-exit to IBM, owned prioritized strategic product initiatives within IBM’s endpoint cybersecurity management products; exceeded revenue targets tied to the acquisition model. • Contributed to 12 product integration and legacy migration initiatives across IBM’s portfolio, driving multimillion-dollar synergies. • Spearheaded analytics and cybersecurity compliance product lines, defining go-to-market, pricing, and positioning strategies. ## Education ### MS and PhD (ABD) in Education and Software Design University of Michigan - Rackham Graduate School ### Bachelor of Arts (BA) in Cognitive Science Vassar College ## Contact & Social - LinkedIn: https://linkedin.com/in/jeffspitulnik --- Source: https://flows.cv/jeffspitulnik JSON Resume: https://flows.cv/jeffspitulnik/resume.json Last updated: 2026-04-05