Leading creative for Workday’s Third-Party Events—from Gartner HR and IT to HR Tech and NRF. Work as a player-coach: building strategy, giving approvals, and still jumping into the files to keep details sharp. Collaborate daily with producers, product marketers, and strategists, making sure agencies and vendors deliver work that’s on-brand, on-system, and impactful.

Sole member LLC. Creative consultancy. Art direction. Graphic design. Photography. Based in San Francisco.

Experiential. Brand identity. Design systems. Photo art direction. Image making. Websites. User interfaces. Creative campaigns. Print & packaging. Wayfinding & signage.

Current clients: Bay Area Host Committee, Freeman/Stripe, Doris Price Project and RockIt Events/Databricks

Fractional Associate Creative Director on Mushroom Media’s in-house Strike Team, leading brand, digital, and campaign work across beverage, alcohol, and consumer packaged goods. Led creative for Stoli Vodka’s North American website relaunch and California retail campaigns, building scalable design systems for digital and retail touchpoints.

Mushroom Media is an independent brand performance agency specializing in beverage, alcohol, hospitality, and consumer packaged goods—combining strategy, design, and advertising expertise from a team of seasoned creatives and strategists who’ve worked with some of the world’s leading brands.

Contingent art director and design resource for trade shows, conferences, exhibits and events. Digital and print. Clients include Specialty Food Association, Stripe and Fanatics.

As a founding member, I helped launch Adara Rituals from the ground up—shaping the creative foundation across logo, brand identity, packaging, collateral, and digital design. A true all-hands, all-hats role building a modern home decor brand.