# Jeff Tanhueco > Creative Soul / Art Director / Graphic Designer / Photographer / Visual Storyteller 🇵🇭🇺🇸 Location: San Francisco, California, United States Profile: https://flows.cv/jefftanhueco I’m a crafty designer who creates for digital and print. I am expressly in love with analog yet I'm a nerd for tech. My humble brag buzzwords for LinkedIn algorithms include: music, sports and entertainment marketing, experiential, FinTech, AR, VR, UI, TLCD, ASAP, SOW, WFH, IRL, etc. AF. I love what I do. Disclaimer: written by OG me—not AI. www.upstairsloft.com ## Work Experience ### Senior Art Director / Creative Strategist @ Workday Jan 2025 – Present | San Francisco, California, United States Leading creative for Workday’s Third-Party Events—from Gartner HR and IT to HR Tech and NRF. Work as a player-coach: building strategy, giving approvals, and still jumping into the files to keep details sharp. Collaborate daily with producers, product marketers, and strategists, making sure agencies and vendors deliver work that’s on-brand, on-system, and impactful. ### Principal @ Upstairsloft Jan 2006 – Present | San Francisco, California, United States Sole member LLC. Creative consultancy. Art direction. Graphic design. Photography. Based in San Francisco. Experiential. Brand identity. Design systems. Photo art direction. Image making. Websites. User interfaces. Creative campaigns. Print & packaging. Wayfinding & signage. Current clients: Bay Area Host Committee, Freeman/Stripe, Doris Price Project and RockIt Events/Databricks ### Associate Creative Director @ Mushroom Media Jan 2025 – Present Fractional Associate Creative Director on Mushroom Media’s in-house Strike Team, leading brand, digital, and campaign work across beverage, alcohol, and consumer packaged goods. Led creative for Stoli Vodka’s North American website relaunch and California retail campaigns, building scalable design systems for digital and retail touchpoints. Mushroom Media is an independent brand performance agency specializing in beverage, alcohol, hospitality, and consumer packaged goods—combining strategy, design, and advertising expertise from a team of seasoned creatives and strategists who’ve worked with some of the world’s leading brands. ### Art Director / Designer @ Freeman Company Jan 2024 – Present | San Francisco, California, United States Contingent art director and design resource for trade shows, conferences, exhibits and events. Digital and print. Clients include Specialty Food Association, Stripe and Fanatics. ### Head of Brand / Founding Team Member @ Adara Rituals Jan 2022 – Present | San Francisco, California, United States As a founding member, I helped launch Adara Rituals from the ground up—shaping the creative foundation across logo, brand identity, packaging, collateral, and digital design. A true all-hands, all-hats role building a modern home decor brand. ### Art Director / Designer @ Children's Day School Jan 2019 – Present | San Francisco, California, United States As both a hired creative and volunteer, I handle art direction and photography for Children’s Day School—designing the annual spring fundraiser, creating school merchandise, and photographing the life of the community throughout the year. From assemblies and performances to athletics, classroom learning, and family events, I build a visual library that supports the school’s marketing, website, and storytelling. ### Senior Art Director @ Media.Monks Jan 2021 – Jan 2023 | San Francisco, California, United States Designed for the B2B Google Partnership Marketing team. Video, social, marketing, brand and messaging playbooks. Clients include Shopify, HubSpot, GoDaddy, BigCommerce, Loja Integrada, Mercado Shops and Google Ads. ### Creative Director @ Gen City Labs Jan 2017 – Jan 2021 | San Francisco, CA Experiential marketing agency [Formerly Helios Interactive, a Freeman Company] I brought design and flavor to the table with a stellar cast of fellow creatives, engineers, producers, scrum masters and business-minded folx to create engaging, memorable and tech-savvy experiences. My awesome partners in crime include NFL, US Navy and Golden State Warriors. ### Art Director / Designer @ Gen City Labs Jan 2014 – Jan 2017 | San Francisco, CA Formerly Helios Interactive In short, I made cool happen... analog and digital. ### Art Director / Designer @ Majorminor Jan 2009 – Jan 2014 | San Francisco San Francisco-based graphic design studio I oversaw all creative work and managed a team of designers. I also assist with operations and business development. Specialties include: identity/branding, design strategy, campaign development, web, keynote, and photography. ### Sr. Visual Designer / Art Director, Marketing @ StubHub Jan 2010 – Jan 2013 | San Francisco I managed StubHub's visual brand and led a team of designers to collaborate with all the marketing channels. I executed design, art direction and creative strategy for StubHub's event marketing campaigns (including two years of NFL Super Bowl events and two years of Bonnaroo and Outside Lands events), Internal Communications, StubHub All Hands meetings, email marketing, Corporate Social Responsibility, NCAA Partnerships and StubHub.com imagery. I also recruited and managed external resources for video production and design contractors. The breadth of work includes: online, out-of-home, identity and campaign development, print collateral, stadium signage, social media, email, environmental design and video production. ### Graphic Designer @ Loomis Group Jan 2007 – Jan 2009 As a designer at a medium size marketing and advertising agency, my roles and responsibilities varied throughout several accounts. I conceptualized and produced designs for print, online and interactive projects while working within teams and independently. I art directed for Google, VeriSign and SanDisk Extreme accounts. ### Junior Designer, School of the Arts & Exhibits @ California State University-Sacramento Jan 2006 – Jan 2007 I worked at a small studio to produce designs for gallery exhibits at the University Gallery and Art Department. The scope of work includes invitations, posters, bi-yearly calendars, short-term identities and other supporting material. Responsibilities include working with print vendors and managing press checks. The following is a list of projects I led: Area: Blurring the Lines, gallery exhibit Royal Chicano Air Force Goes to College, gallery exhibit The African Art Collection of Paul LeBaron Thiebaud, gallery exhibit The Work of Robert Therrien, gallery exhibit ### Student Instructional Assistant, Core Visual Principles @ California State University-Sacramento Jan 2006 – Jan 2007 | Sacramento, California, United States My role as a student instructional assistant included lecturing, demonstrations and assisting senior faculty with preparing materials and projects. This opportunity provided me new levels of thinking which expanded my abilities to articulate for a wide range of audiences. ## Education ### Bachelor of Science in Graphic Design California State University-Sacramento ## Contact & Social - LinkedIn: https://linkedin.com/in/jeffreytanhueco - Website: http://www.upstairsloft.com --- Source: https://flows.cv/jefftanhueco JSON Resume: https://flows.cv/jefftanhueco/resume.json Last updated: 2026-04-05