• Partnered with 13+ university organizations to create event marketing campaigns, strengthening cross-club engagement and campus-wide exposure.

• Designed high-impact posters, flyers, and digital assets for ACM events and cross-club collaborations, reinforcing brand consistency and boosting student engagement.

• Worked within a 4 member social media team, meeting weekly to brainstorm and implement strategies that strengthened ACM’s online presence.

• Delivered 25+ mobile screens supporting 200+ beta users by leading end-to-end product design for onboarding, workout tracking, nutrition logging, and AI planning at a 10-person startup.

• Increased user engagement by ~20% by partnering with founders and engineers to align UX decisions with product metrics, user behavior insights, and roadmap priorities during weekly product development meetings.

• Improved usability and retention signals across the mobile app by executing 3 product design iterations, conducting UX audits, and using user feedback and behavioral insights to refine product flows and cross-platform branding.

• Developed cohesive branding across social media, app store, and marketing campaigns

• Mobile App and Website Design: Pioneered the complete design overhaul of our mobile app and

website, crafting intuitive UI/UX experiences from the ground up. Collaborated closely with

development teams, achieving a highly user-centric design that improved user satisfaction and

enhanced brand presence.

• Collaboration: Partnered with cross-functional teams for effective design implementation, bridging

the gap between design and development.

• Social Media Promotion and Digital Advertisment: Designed and optimized multiple variations of

promotional content and advertisements for A/B testing to enhance user engagement and

campaign performance.