• Delivered 25+ mobile screens supporting 200+ beta users by leading end-to-end product design for onboarding, workout tracking, nutrition logging, and AI planning at a 10-person startup.
• Increased user engagement by ~20% by partnering with founders and engineers to align UX decisions with product metrics, user behavior insights, and roadmap priorities during weekly product development meetings.
• Improved usability and retention signals across the mobile app by executing 3 product design iterations, conducting UX audits, and using user feedback and behavioral insights to refine product flows and cross-platform branding.
• Developed cohesive branding across social media, app store, and marketing campaigns