• Owned UX strategy and design direction for large‑scale, responsive ecommerce and design experiences supporting brands such as Pottery Barn, West Elm, and Pottery Barn Teen.

• Led the end-to-end design and launch of Pottery Barn Teen’s responsive bedding visualizer, increasing average order value (AOV) by 15% by aligning user needs with key business KPIs and allowing for expansion to other WSI brands.

• Drove the visual and interaction redesign of the Design Crew Room Planner, evolving the platform to support 3D visualization and AI‑assisted design workflows.

• Worked closely with product (PMs), data, and engineering teams to shape roadmaps, define success metrics, and deliver user‑validated solutions while fulfilling leadership's business goals.

• Conducted and synthesized mixed-method research (interviews, surveys, data analytics, usability studies) to inform iterative improvements across multiple tools and releases.

• Managed and mentored a team of 3 designers working on multiple projects, increasing feature output

• Established and scaled design systems for multiple tools with scalable patterns that reduced rework and improved cross‑team alignment.

• Design and delivered high-impact features through weekly production releases for existing Room Planner software used across multiple brands, improving usability and driving consistent product iteration

• Drove exploration and prototyping of experimental features involving photorealism, advanced product imagery, and visualization techniques, translating concepts into validated product opportunities

• Led the development of three cross-platform design systems, focusing on accessibility, responsiveness, and long‑term scalability.

• Created and delivered marketing assets such as promotional videos and product visuals to support new product launches and enhance product storytelling

• Advocated for user‑centered decision‑making while embedding UX best practices within fast‑paced, cross‑functional teams

• Redesigned Android and iOS applications to modernize the product experience and strengthen overall brand identity.

• Led UX design for new telemedicine and ecommerce features, from concept through usability testing and launch

• Conducted user research in a highly regulated healthcare environment, translating insights into informed product decisions

• Designed, and launched packaging for original skincare products, ensuring alignment with brand and customer expectations

• Constructed marketing material for customer email campaigns and social media posts, supporting awareness and engagement for the brand

• Coordinated with overseas engineering team by assigning tasks and ensuring up-to-date performance and high-quality deliverables

• Lead designer for developing an iOS app to assist in streamlined style recommendations and online idea sharing

• Developed, created, and published promotional content for company’s social media pages

• Conceptualized marketing emails sent out en masse to advertise to user base as well as beauty professionals

• Curated online web content to ensure a high quality user experience based on web data and personal feedback

• Ambassador for Amazon at over 20 on-campus events

• Acted as manager on duty in the absence of site leader for daily operations while maintaining a high level of on the spot customer service

• Coordinated with over five different delivery services to follow their respective routes

• Recorded, reported, and communicated daily detailed status reports to management