# Jenica Blechschmidt > Customer Experience Product Manager & UX Designer Location: Denver, Colorado, United States Profile: https://flows.cv/jenica Hi there! I'm Jenica, a product leader, UX designer, and problem solver. My superpower is bringing distant and dissonant teams around a common mission - especially in Zero-to-One Products. I love working cooperatively in fast-growing, quick-paced environments to build mobile, desktop, and voice products that solve big problems and change how we use technology in our world. I have experience in B2C subscription models and B2B PaaS and SaaS products. I have launched core products and add-on SKUs. ## Work Experience ### Director of Product Management - Enterprise @ Zapier Jan 2024 – Present ### Founder CEO, Product Manager & UX Designer @ Lovebug Jan 2020 – Present | Denver, Colorado, United States Founder of top-rated and Apple-featured (4.7 Global Rating, 2x "Hot and New" and Developer Spotlight) mobile app. Built in React Native and available on iOS and Android. -- Primarily responsible for Product Management, UX Design, Finance & Marketing responsibilities. ### Director of Product Management @ mParticle Jan 2022 – Jan 2024 | Remote Director of Product Management, Customer Experience - June 2024 - current Sr. Growth Product Manager - December 2022 - June 2024 Manage team of UX designers, tech writers and product manager for the core product user interface. Key launches include observability, information architecture revamp, homepage redesign, style update for mParticle CDP, analytics and predictions platforms, moving to component library, docs site redesign, notifications and alerts, data health monitoring. ### Spanish Language Immersion & Consulting @ Traveling & Consulting Jan 2019 – Jan 2020 | Mexico City, Mexico B2/C1 level. C1 when I'm actively practicing and B2 when not. -- Took an intensive Spanish course in Mexico City while consulting on Product Management & UX design. ### Group Product Manager, Workflow @ Box Jan 2015 – Jan 2019 | Redwood City, CA January 2018 - Promoted to Group Product Manager August 2016 - Promoted to Sr. Product Manager December 2015 - Internal Transfer as Product Manager --- One of Box's main initiatives was to transition from a leading player in Enterprise File Sync & Share to Enterprise Content Management - bringing our total addressable market from $2B to $16B. A critical missing product was workflow automation. I led the zero-to-one phase of the workflow product suite by launching two new add-on products and redesigning two existing products across Platform-as-a-Service, Web, and Mobile. ### Product Manager - Marketing Website @ Box Jan 2015 – Jan 2015 | Los Altos, California, United States Responsible for the redesign of the Box Marketing Website. ### Chief of Staff to CMO @ Box Jan 2015 – Jan 2015 | Los Altos, California Led Marketing Operations -- Program management and strategic initiatives for the Box Marketing department. Led Quarterly & Annual Planning and Managed Marketing Budget. Responsible for Marketing Leadership team meeting agenda and planning offsites to define marketing strategy and report on key programs for Box's excellent CMO. Also responsible for distributing and tracking to the quarterly Marketing budget. Program Managed projects to lower Cost to Acquire a Customer. Defined marketing funnel metrics and conducted data analysis of Marketing Qualified Leads. From the data, Identified gaps in the marketing funnel and campaigns and program-managed or led projects to lower the cost of acquiring a customer. Some key projects include Full Funnel Content Planning (PM'd), Website redesign (Led), marketing upsell opportunities to existing customers (PM'd), and expanding email nurture (PM'd). ### Strategic Planning for Marketing and Customer Success, Sr. Manager @ Box Jan 2013 – Jan 2015 | San Francisco, California August 2014 - Promoted to Sr. Manager January 2014 - Promoted to Manager June 2013 - Hired as Business Partner -- Led team to Support Marketing, Customer Success and Retention teams on - KPI definitions, Target setting, ROI impact, and strategic projects reported to the Board of Directors. Key Projects include: - GTM planning and forecasting - created the Sales Pipeline to Closed ARR to Revenue and Churn forecasting model within 2% of accuracy and drove the pipeline target setting for Sales IR and OBR teams and Marketing Demand Gen Teams. - Customer Lifetime Value Analysis - defined the Customer Lifetime value formula and worked as analytics partner to Sales, Marketing and Customer Success. Together, we evaluated cohorts to outline key projects to drive a higher CLTV for our company. - Headcount Models - Partnered with leaders in our Customer Success Organization on an analysis to justify the correct headcount to account ratios in Customers Success, Box Consulting and User Support. ### Investment Banking Associate - Technology Group @ William Blair & Company Jan 2012 – Jan 2013 | San Francisco, CA Global financial advisor with over 600 completed transactions and $100 billion in transaction value since 2007 Provided strategic and financial advisory to large and high-growth Internet & Digital Media and Technology companies. Financial advisory on strategic transactions including M&A, and Public and Private Equity and Debt financings; Strategic advisory on company and product positioning, market analysis and penetration, strategic mapping, competitive landscape, and growth strategies. Marketed companies to strategic and financial buyers/investors, coordinated all aspects of the due diligence and transaction structuring process. Created descriptive memorandums, management presentations, valuation and financial models, including DCF, LBO, accretion / dilution and sum of the parts analyses ### Investment Banking Analyst - Internet & Digital Media @ William Blair & Company Jan 2010 – Jan 2012 Focus on Internet & Digital Media and Software as a Service ### Investment Banking Analyst @ Janney Montgomery Scott Jan 2009 – Jan 2010 ### Summer Analyst @ Wachovia Securities, LLC Jan 2008 – Jan 2008 Worked in the Technology M&A group assisting in corporate valuation and deal execution ## Education ### BSE in Finance, General The Wharton School ### Bachelor's degree in Digital Media Design in Engineering School University of Pennsylvania ## Contact & Social - LinkedIn: https://linkedin.com/in/jenica-blechschmidt - Portfolio: https://www.jenica.studio/home --- Source: https://flows.cv/jenica JSON Resume: https://flows.cv/jenica/resume.json Last updated: 2026-03-31