Commercial Digital

Design & Product for Commercial Banking & TM ops

Business and Financial Services Department

Development Team

• Designing cross platform website interfaces by developing wireframes, mockups, and interactive prototypes to boost engagement and improve usability for 2000+ members and 50,000+ total users

• Conducting usability tests and user interviews to identify pain points and gather feedback to ensure seamless navigation experiences that maximizes user satisfaction

• Facilitating collaboration between design and development teams, fostering seamless design handoff processes

• Led a team of 4 UX design interns to conduct 50+ usability tests and identify key pain points for product improvements.

• Analyzed Instagram, LinkedIn, and TikTok to optimize recruitment, resulting in onboarding 50+ users through targeted content and strategy adjustments.

• Designed and iterated 11 mobile screens, incorporating user feedback and data analysis to optimize functionality and improve the overall userexperience.