 Services, Apple Ads (via 24 Seven)

• Maximizing product scalability and system integrity by leading cross-functional initiatives to unify fragmented UI patterns, improving UX/visual design, and contributing to multi-layered design systems.

• Accelerating Time-to-Market (TTM) by validating complex logic and interaction patterns, defining exhaustive edge cases, and streamlining workflows to eliminate design debt and development bottlenecks.

• Specialized in crafting end-to-end product experiences for AI SaaS products

• Worked with AI/ML startups

• Spearheaded the transformation of a workflow integration tool into an AI-native UX as sole designer—reducing non-billable tasks by 90%+ and boosting activation—to free creatives to amplify their creative works.

• Led end-to-end design of an AI Copilot—working closely with 6 Engineers and PM to identify technical constraints and validate AI capabilities— refined the UX to enable on-brand Gen AI and deliver transparent, controllable UX.

• Built an atomic design system using design tokens and UI libraries, extended with AI patterns like explainability components and streaming animations, and ran code-based QA with Cursor to ensure higher quality in less time.

• Transformed a proof-of-concept design into a core Al feature that reduces typing time during a cash-runway crisis, driving 3x revenue and 6x premium-plan adoption, bringing the business to break-even.

• Addressed the desktop app's low activation-boosting activation by 30pt and active users by 2.4x-through user testing with prototypes that balanced cross-platform Ul consistency and platform-specific optimizations.

• Designed integrated shopping UX concepts for 20M+ users by connecting 5 services within the existing design system to ensure UI consistency and enable multilingual, inclusive design for a diverse audience.(WCAG 2.1 AA)

• Proactively partnered with cross-functional teams to drive data-backed design decisions, coordinated a team of 7 interns, and supported executive presentations for the Head of Global Design.