# Jenna K.

> Design for B2B & AI SaaS | Tackling Enterprise-level Complexity & Raising the Quality Bar

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jennak

Jenna is a Product Designer with 6 years of end-to-end experience shaping SaaS and enterprise tools. She firmly believes that business software doesn't have to be boring or clunky. She is passionate about raising the quality bar in this space, a mindset she brings to her current role on the Apple Ads team.

Operating as a full-stack designer, Jenna seamlessly shifts between product strategy, interaction design, visual craft, and code-level design depending on the team's needs. Over the past three years, she has focused on leading design for AI SaaS products. Her work is rooted in systems thinking and technical fluency — she has experience building design systems from the ground up, scaling them into multi-layered architectures, and expanding them to support complex AI use cases.

She is also actively embedding AI into internal workflows. By automating the tedious parts of the design process, she helps teams free up bandwidth to tackle harder, high-leverage problems.

## Work Experience
### Sr. Designer, Apple Ads @ Apple
Jan 2026 – Present | Cupertino, CA
 Services, Apple Ads (via 24 Seven)
- Maximizing product scalability and system integrity by leading cross-functional initiatives to unify fragmented UI patterns, improving UX/visual design, and contributing to multi-layered design systems.
- Accelerating Time-to-Market (TTM) by validating complex logic and interaction patterns, defining exhaustive edge cases, and streamlining workflows to eliminate design debt and development bottlenecks.

### Independent Product Designer @ Independent Consultant
Jan 2025 – Jan 2026 | San Francisco Bay Area
- Specialized in crafting end-to-end product experiences for AI SaaS products
- Worked with AI/ML startups

### Product Designer — Lead @ Yess
Jan 2023 – Jan 2025
- Spearheaded the transformation of a workflow integration tool into an AI-native UX as sole designer—reducing non-billable tasks by 90%+ and boosting activation—to free creatives to amplify their creative works.
- Led end-to-end design of an AI Copilot—working closely with 6 Engineers and PM to identify technical constraints and validate AI capabilities— refined the UX to enable on-brand Gen AI and deliver transparent, controllable UX.
- Built an atomic design system using design tokens and UI libraries, extended with AI patterns like explainability components and streaming animations, and ran code-based QA with Cursor to ensure higher quality in less time.

### Product Designer @ BEBRIDGE INC.
Jan 2022 – Jan 2023
- Transformed a proof-of-concept design into a core Al feature that reduces typing time during a cash-runway crisis, driving 3x revenue and 6x premium-plan adoption, bringing the business to break-even.
- Addressed the desktop app's low activation-boosting activation by 30pt and active users by 2.4x-through user testing with prototypes that balanced cross-platform Ul consistency and platform-specific optimizations.

### UX/UI & Visual Designer @ LINE Company
Jan 2022 – Jan 2022
- Designed integrated shopping UX concepts for 20M+ users by connecting 5 services within the existing design system to ensure UI consistency and enable multilingual, inclusive design for a diverse audience.(WCAG 2.1 AA)
- Proactively partnered with cross-functional teams to drive data-backed design decisions, coordinated a team of 7 interns, and supported executive presentations for the Head of Global Design.

### UX Researcher, UX Design Lab @ Seoul Women's University
Jan 2020 – Jan 2022
- Collaborated with enterprise partners(Hyundai, LG Display) on speculative UX research to explore future design directions.(NDA)

### Product Designer — Lead @ EO STUDIO
Jan 2021 – Jan 2021
- Led the 0-to-1 design of a peer-learning platform for time-constrained startup founders, using behavioral triggers to drive continuous learning and increasing weekly retention by 24pt through iterations. 
- Achieved 92/100 NPS—2.5× industry average—by partnering with content producers and users to deliver 
high-quality content, and iterate quickly through feedback loops.

### UX/UI Designer @ Open Meta
Jan 2018 – Jan 2020
- Designed an enterprise IoT security admin system for LG on a blockchain infrastructure to manage complex data.
- Developed innovative blockchain products, including a Token/NFT marketplace and wallet, to streamline user transactions.  
- Led the creation of branding and marketing materials, contributing to a cohesive visual identity.


## Education
### Professional Certificate in Stanford School of Engineering
Stanford University
Jan 2026 – Jan 2026

### Master of Fine Arts in Interaction Design
Seoul Women's University

### Bachelor of Engineering in Content Design (UX Track)
Seoul Women's University


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/yujinklm
- Website: https://jennakim.ai/

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Source: https://flows.cv/jennak
JSON Resume: https://flows.cv/jennak/resume.json
Last updated: 2026-04-07