# Jenna Nicholls > Senior User Experience Designer at Parspec Location: San Francisco, California, United States Profile: https://flows.cv/jennanicholls Hi, I'm Jenna, a Senior User Experience Designer at Parspec. Like a lot of designers these days, my journey into design has been anything but linear. From biomedical research to automotive sales, business development to UX design—curiosity is at the core of everything I do. On the surface the end user may look vastly different, from a young family looking to purchase a second vehicle to a CFO streamlining their task flow. However, the end goal is always the same: solve a problem by developing a core understanding of the users goals, motivations, and frustrations. My unique work experience across various industry settings has taught me to skillfully communicate and problem solve to deliver an outstanding product that is holistic to both business and users needs. I continuously strive to design innovative solutions that are also intuitive, and accessible. Portfolio: jennas-nicholls-portfolio.webflow.io ## Work Experience ### Senior User Experience Designer @ Parspec Jan 2024 – Present | San Francisco Bay Area ### User Experience Designer @ Cardata | Reimburse Mileage Jan 2021 – Jan 2024 | Toronto, Ontario, Canada - Led responsive redesigns for mobile tracking software and web administrative platform for our enterprise clients. - Collaborated with engineers and product managers throughout bi-weekly sprints, requesting feedback early and often regarding design feasibility. - Communicated designs for approval to stakeholders through mockups and interactive prototype presentations. - Conducted user interviews and beta testing to gather feedback and insights into customer needs, leveraging this information to improve products and rapidly iterate on new solutions. - Spearheaded the creation of an internal web and mobile design system from scratch including best practices documentation, defining reusable and responsive components and comprehensive brand guidelines. - Organized Visual Stand Ups with the user experience team to foster collaboration, authenticity, and productive critique. ### UX and Product Design @ Of All Jan 2019 – Jan 2023 | Toronto, Ontario, Canada - Develop project scope, including business and design goals, branding requirements, and ultimate product vision. - Strategically secure contracts by prioritizing client needs and delivering innovative solutions. - Effectively present design concepts and rationale to cross-functional teams and stakeholders for immediate feedback and rapid design iterations. - Drive successful online business launches by creating digital assets, including marketing sites, product photography, and written content. - Collaborate with in-house teams to produce compelling content and collateral that showcase creative and well-developed solutions. - Develop detailed documentation to specify design layouts and specifications - Solve complex problems by creating user flows, interaction models, and visual prototypes, from initial sketches to highly detailed wireframes. Website: jennanicholls.co ### Tesla Canada Virtual @ Tesla Jan 2021 – Jan 2021 | Remote - Launched the first ever Tesla Canada Virtual store in collaboration with regional management and advisors across Canada. - Performed many different functions within a day as our team developed specializations for pre and post-order inbound inquiries, technical support and escalation management. - Worked across time-zones to collaborate with cross-functional internal teams. - Provided expertise and input to determine areas of opportunity within our team and work alongside management to create measurable KPIs and implement training plans for new recruits to our expanding virtual location. ### Tesla Advisor @ Tesla Jan 2020 – Jan 2021 | Vaughan, Ontario, Canada - Executed end-to-end customer correspondence through product discovery, financial assessment, credit applications and orientation on delivery day, accounting for $6m+ quarterly revenue. - Flexed throughout the day from sales to operations and QA roles as our team transitions into high volume delivery periods at the end of each quarter. - Served as subject matter expert on all Tesla products products, as well as maintaining a deep understanding of the dynamic electric vehicle market, competition and future innovation in the EV industry. - Worked with Store Leader to provide assistance to associates in sales department through training, onboarding and regular follow up. - Composed detailed call reports, sales plans and order forecasts to assist management in assessing our teams sales throughout the quarter in respect to our store goals. ### Junior Project Manager @ Building Capital Jan 2019 – Jan 2019 | Toronto, Ontario, Canada - Effectively coordinated with stakeholders through high level presentations to communicate progress of development projects, identify areas of opportunity and provide weekly timeline updates. - Established ownership of the Product Roadmap and worked with relevant stakeholders to plan for the future. - Viewed property listings and developed income statements to determine investment potential. - Managed each step of renovations through the project life cycle, along with communicating and negotiating costs for trades and material. ### Server and Social Media Manager @ BarChef Jan 2019 – Jan 2019 | Toronto, Canada Area - Personally took each guest through a sensory journey by presenting each of the 8 signature ‘molecular’ cocktails with a detailed description of flavour and texture profiles as well as aromatic notes. - Understood and eloquently described the changing seasonal cocktails, house made bitters and extensive wall of over a 100 premium spirits. - Provided extraordinary experiences to all guests while often looking after 6-7 tables, booths and/or high tops. - Undertook the design and execution of new promotions to increase restaurant and social media traffic, while managing all Facebook, Instagram, Twitter pages and inquiries. ### Sales Advisor @ Toyota North America Jan 2017 – Jan 2018 | Ontario, Canada - Exceed monthly targets by negotiating an average of 17 new/used cars, while promoting vehicle add ons and Toyota Financing to clients on each sale. - Consistently ranked top of my team on Customer Service Index surveys by building rapport and strong relationships with clients, resulting in referrals as well as return clients (Young Drivers TO). ### Jack Astors Server @ Service Inspired Restaurants (SIR Corp.) Jan 2017 – Jan 2017 | Burlington, Ontario ### Server @ Ceeps/ Barneys Jan 2015 – Jan 2016 | London, Ontario ### Hostess at Canyon Creek @ SIR Corp Jan 2015 – Jan 2015 | Burlington, Ontario, Canada ### Cashier/Customer Service @ Loblaws Jan 2011 – Jan 2015 | Burlington, Ontario, Canada ### Assistant to Surgical Administrator @ Fowler Kennedy Sports Medicine Clinic Jan 2014 – Jan 2015 | London, Ontario, Canada - Clerical duties; filing, photocopying, acquiring signatures - Filing confidential health records - Scheduling appointments and working in conjunction with Dr. Litchfield’s schedule and clients immediate needs ## Education ### Bachelor of Science (BSc) in Honors Double Major in Biology and Medical Science Western University Jan 2013 – Jan 2017 ### UX Design in UX Design Immersive General Assembly Jan 2020 – Jan 2020 ### Automotive Certification Course Georgian College Jan 2017 – Jan 2017 ### Bachelor of Science - BS in Biological and Biomedical Sciences Western University Jan 2013 – Jan 2017 ## Contact & Social - LinkedIn: https://linkedin.com/in/jenna-nicholls19 - Portfolio: https://jennas-nicholls-portfolio.webflow.io/ --- Source: https://flows.cv/jennanicholls JSON Resume: https://flows.cv/jennanicholls/resume.json Last updated: 2026-03-25