•Collaborated with VP of Product Design, Director of Product, and Director of Engineering to develop a 6-month product strategy for improving the user experience of the “Challenges” feature
•Redesigned and executed the development of the “Class & Program Library,” resulting in a 35% increase in subscriptions, a 14% increase in class selection rate, and improved discoverability across categories
•Mapped user journeys for the “STEEZY Challenges” feature within the STEEZY Community, enabling users to create and upload user generated content (UGC)
•Conducted user interviews and synthesized insights for STEEZY Community
•Created user flows and information architecture for the “Sharing” feature
