Creative lead and primary client partner for branding and web experiences, guiding visual strategy, storytelling, and execution from discovery through launch. Collaborate cross-functionally with designers, developers, and stakeholders to deliver cohesive brand systems and emotionally resonant digital experiences. Present creative direction, mentor designers through feedback, and ensure high-level craft and narrative clarity across all touchpoints.

I create custom branding and websites for small to mid-sized businesses in the beauty, fitness, and wellness industries. From concept to completion, I collaborate closely with clients to understand their vision, develop strategic design solutions, and deliver high-quality, engaging brand experiences. My process emphasizes clear communication, thoughtful design choices, and a seamless creative journey.

Art-directed brand identities, websites, and illustration systems for founders and small teams, partnering as a strategic creative advisor. Delivered integrated visual storytelling across social, digital, and print, managing projects from concept through production.

Led concept development and visual direction for branding and marketing campaigns across print and digital. Guided and mentored designers, set creative standards, and ensured consistency of craft and storytelling across projects in a fast-paced studio environment.

Built and led a culture-driven consumer brand from the ground up, overseeing all creative direction, brand storytelling, packaging, content, and digital presence. Developed a cohesive visual identity rooted in emotion and community, translating customer insight and market trends into high-performing campaigns and product experiences. Directed collaborators across photography, production, and marketing, establishing a strong creative vision that positioned the brand in the top 1% of Etsy sellers.