# Jennie (McGee) Oliver, CSW

> Creative Director, specializing in CPG branding and packaging | Storytelling | Design Strategy

Location: Santa Rosa, California, United States
Profile: https://flows.cv/jenniemcgeeolivercsw

Creative storytelling is at the core of everything I do. I believe in the power of design to not only build brands but to shape perception and inspire genuine connection – all while keeping a sense of curiosity, humor, and collaborative spirit alive. For me, design is about more than aesthetics; it’s about crafting visual narratives that communicate, captivate, and deliver results.

With extensive experience in creative direction for consumer packaged goods, I specialize in delivering impactful solutions through branding, packaging, and omni-channel campaigns. My background spans art direction, team mentoring, strategic thinking, print and digital asset development, and cross-functional collaboration. I thrive in fast-paced environments, balancing multiple priorities while ensuring transparent communication and adherence to deadlines and budgets. 

Throughout my career, I’ve had the privilege of leading creative strategy for renowned names such as Terlato Wine Group and E&J Gallo Winery. I’ve launched successful brand and packaging campaigns, delivered cost-saving initiatives, and earned industry recognition with honors from GRAPHIS, GD USA, IHAF, HOW Marketing, and more. 

I’m driven by the opportunity to empower brands to stand out, tell their stories authentically, and achieve their business goals. Whether you’re seeking a creative partner to lead innovative campaigns, elevate your visual identity, or mentor your team, I’m passionate about bringing brands to life in ways that resonate and endure. Let’s connect and explore how creative thinking can move your business forward.

## Work Experience
### Creative and Content Manager @ Terlato Wines
Jan 2023 – Jan 2026 | Napa, California, United States

### Creative Director, Owner @ HyerThinking
Jan 2022 – Jan 2023

### Associate Creative Director @ E. & J. Gallo Winery
Jan 2019 – Jan 2022

### Design Manager @ E. & J. Gallo Winery
Jan 2016 – Jan 2019

### Senior Designer @ E. & J. Gallo Winery
Jan 2013 – Jan 2016

### Designer @ THERMOSTAT
Jan 2011 – Jan 2013 | Berkeley, CA
Packaging, Branding, oh my

### Designer @ Forty Forty Agency
Jan 2011 – Jan 2011 | Berkeley, CA

### Freelance @ THERMOSTAT
Jan 2010 – Jan 2011 | Berkeley, CA

### Design Intern @ Landor Associates
Jan 2009 – Jan 2010
Go team B

### Freelance Designer @ Circle S Studio
Jan 2009 – Jan 2009 | Richmond, VA
Wells Fargo branding

### Intern @ Martin Branding Worldwide
Jan 2006 – Jan 2006


## Education
### Graphic Design
Miami Ad School Atlanta @ Portfolio Center

### B.A. in Studio art & art history
William & Mary

### Bachelor of Arts - BA
William & Mary

### Bachelor of Arts - BA
William & Mary

### Bachelor of Arts - BA
William & Mary


## Contact & Social
- LinkedIn: https://linkedin.com/in/jennie-mcgee-oliver
- Portfolio: http://www.hyerthinking.com/

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Source: https://flows.cv/jenniemcgeeolivercsw
JSON Resume: https://flows.cv/jenniemcgeeolivercsw/resume.json
Last updated: 2026-04-13