# Jennifer Aldrich > Senior Content Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/jenniferaldrich I’m a Senior Content Designer / AI Agent Prompt Developer with 12+ years of expertise in enhancing B2B and B2C digital UX and driving significant business outcomes in Fortune 500 companies and innovative startups. ## Work Experience ### Senior Content Designer - Global Monetization and Measurement @ TikTok Jan 2024 – Present | San Jose, CA • Created AI Agent system prompts to ensure consistency at scale • Crafted clear, concise, well-organized content design that was localized into 56 languages • Created an intake form that optimized and expedited the full content design project lifecycle, from PM kickoff to engineering handoff • Coordinated with Product, Design, Engineering, Localization, Product Marketing, and Sales to create Content Design with outstanding UX, while balancing aggressive business goals • Worked alongside designers in Figma throughout the design lifecycle • Fostered positive cross-functional, global team relationship building by facilitating a “question of the week” team building activity and by hosting a virtual holiday ugly sweater contest event • Was nominated for the TikTok GMPT Team Player of the Year Award ### Lead Content Designer & Strategist @ Universal Destinations & Experiences Jan 2023 – Jan 2024 • Created a comprehensive content style guide that covered categories like formatting, punctuation, common terms, brand specific terms, and guidelines • Updated all of the copy in an e-commerce ticketing flow to adhere to the new style guidelines • Collaborated with the Product Strategy, Design, and Product Marketing teams to write UX copy for a new product launch • Socialized the benefits of the style guide and the content design discipline as a whole with cross functional teams that included representatives from design, product marketing, engineering, production, and senior staff • Worked in Figma alongside the design team to update copy directly to create clear lines of communication and to increase speed to delivery ### Senior UX Writer @ Rocket Companies Jan 2021 – Jan 2023 | Remote • Collaborated on designs with Product Managers, Product Marketers, UX Designers, UI Designers, Engineers, and Senior Staff Stakeholders to create experiences that better serve our customers • Created copy with a responsive mobile first focus • Collaborated with our data science team and engineering team to create a constant flow of content AB tests to improve conversion and click rates • Worked closely with the User Research team to glean insights to inform copy decisions •Worked with our content strategy team to push for a more modern, yet appropriate update to our brand voice and tone to maintain relevance in a fast moving market • Introduced Frontitude, a cross functional UX content management tool that integrates with Figma • Supported and provided high level training for UX writers who weren't familiar using tools like Frontitude, advocating working in files to create a closer, more collaborative designer/writer work environment ### Director of Community Engagement | Interim VP of External Comms @ InVision Jan 2020 – Jan 2021 | Remote One of my favorite parts about working at a startup was having the chance to learn about all facets of the business. I’m grateful for the time I spent working in each role, and as Interim VP of External Comms I discovered my love of mentoring. I decided to shift back to my UX Writing and Content Design career path because it owns my heart, but I’m grateful to have had the opportunity. ### Senior Manager of Design Community Partnerships @ InVision Jan 2018 – Jan 2020 | Anywhere I want! :) (Remote Position) ### UX & Content Strategist @ InVision Jan 2015 – Jan 2018 | Anywhere I Want :) (Remote Position) I worked with an incredible team to contribute to creating outstanding customer experiences. I had the opportunity to: • Team up with Product Managers & design team members to collaborate on copy for upcoming product releases • Work on InVision's corporate wide signature design • Regularly write blog posts for the InVision blog • Collaborate on the InVision Newsletter that now reaches 2.5 million readers each week • Contribute to publications like UX Mag, Net Magazine, Startup Grind, A List Apart, Media Shift, Usability Geek & others • Connect with and build relationships with design industry leaders • Work on some exciting, currently top secret, partnership program initiatives • Revamp our social media strategy, contributing to a 94% increase in Twitter followers, a 91% increase in Facebook likes, and a 117% increase in LinkedIn followers over a period of 8 months ### UX Researcher & Content Strategist II, Product Design & Innovation @ Schoolwires/Blackboard K-12 Jan 2011 – Jan 2015 | State College, PA I worked with a team of extremely talented innovators to create great user experiences. I had the opportunity to: • Collaborate on designs for our desktop products, Android apps & iOS apps • Regularly conduct usability testing and user research • Create and edit wireframes for new designs • Harvest data and create monthly reports based on our Google Analytics stats • Present at tech conferences • Write desktop and mobile product microcopy to ensure that we maintain a consistent voice and tone appropriate for our user personas ### Training Specialist II @ Schoolwires/Blackboard K-12 Jan 2007 – Jan 2011 | State College, PA I worked with a team of fantastic software trainers and maintained a consistent 100% training satisfaction rating. I had the opportunity to: • Conduct hundreds of web based client trainings • Conduct nationwide onsite client training workshops • Facilitate and present at regional user conferences • Facilitate and present at national user conferences • Perform new hire trainings • Update and create training documentation as needed • Author and record online webinars • Narrate various help tutorials • Assist the client support team during the busy season • Assist the sales team with product demos • Assist the technical writing team with help documentation and microcopy in preparation for a major product release ### MWA Embedded Base CSR Trainer @ Verizon Wireless Jan 2006 – Jan 2007 | State College, PA, OH, KY I worked with a great team of motivated corporate trainers, CSRs, and Sales representatives in a fast moving environment. I had the opportunity to: • Complete the Verizon Wireless Train the Trainer Training in their Ohio training facility • Conduct embedded base CSR corporate training sessions at the Midwest Area regional facility • Conduct new store staff training in West Virginia • Conduct in store staff training in Pennsylvania • Assist with supporting customer billing and hardware needs at the State College, PA store location ### Computer Lab Consultant @ Information Technology Services at Penn State University Jan 2005 – Jan 2006 | University Park Campus I worked with a team of Pennsylvania State University Information Technology Department staff members. I had the opportunity to: • Support faculty and staff software & hardware needs in various computer lab locations • Collaborate with members of the IT team to troubleshoot complex issues • Be trained to support the latest in online learning, productivity, and other department specific software programs ## Education ### Bachelor of Science in Education Penn State University ### Bachelor of Arts in Psychology Penn State University ## Contact & Social - LinkedIn: https://www.linkedin.com/in/jenniferaldrich1 - Website: http://Jennifer-Aldrich.com --- Source: https://flows.cv/jenniferaldrich JSON Resume: https://flows.cv/jenniferaldrich/resume.json Last updated: 2026-04-07