• Spearhead & lead design creative for campaigns across all channels for B2C & B2B audience through email, landing pages, blogs, social organic & paid, and video for Yearbook and Memories brands.

• Partner cross-functionally to provide strategic solutions on brand and product marketing design

• Lead creative team of three plus freelancers

This debut children's book, Silver is the Moon, is a 1350-word nonfiction picture book for ages 7 to 11, appealing to children who are interested in books like The Right Word: Roget and His Thesaurus by Jen Bryant and She Persisted by Chelsea Clinton which tell true stories about people who made new things, acted out, or removed obstacles from their path. @silveristhemoonbook

The book also provides material for elementary school teachers to build lessons on disabilities, biographies, and historical events.

Audio book read by Ellie Wallwork.

“As an educator, I am always looking for ways to incorporate stories on disability and blindness that are both positive and educational. Silver is the Moon provides a story with a positive representation of blindness and so much context that I can use to teach about history, current events, determination and courage. The story of Josée is truly amazing and awe-inspiring. I look forward to sharing this story with my blind and non-blind students alike!”

—Dr. Conchita Hernández Legorreta, Educational Consultant

“I love this book so much. Not only is the writing very moving, but I absolutely love the beautiful illustrations and how much historical information there is. I’m so inspired by Josée. I’m surprised that a young, blind girl could make such an amazingly courageous and risky journey.”

—Eva A., 9 years old

Silver is the Moon is a true story about a girl born blind on the island of Corsica in 1923. Josée grows up surrounded by a loving family on a farm not far from the sea. She feels like all the other kids in the village until they go to school, and she can’t join them.

To compensate, Josée’s family reads to her every day to show her the world until she learns to read Braille on her own. Josée is inspired by all the characters she meets, and one day, takes courage from Little Red Riding Hood when she volunteers to carry a suitcase by train for the French Resistance.

I work with key decision-makers: CEOs, publishers, founders, and team leaders in large and small companies to identify and solve problems and develop strategic, creative solutions.

2025 Project: Launch of The Beat Magazine — swoonstudio.com/the-beat/

• Led the creation of a print and digital magazine from the ground up — serving as both Creative Director and Managing Editor. This project was designed to position BarbCo Real Estate as a community leader, deepen customer connections, and create a compelling, premium leave-behind for sales.

• Developed the creative vision: a lifestyle magazine with standout design, journalistic storytelling, and original photography. Built a detailed production roadmap, hired and led a creative team, managed writers, designers, and illustrators, and oversaw marketing to ensure the final piece met strategic goals.

Company Services

• Hands-on designer and leader, develops compelling design solutions, and executes product design, brand and systems work; publication design, including content creation; photography and video editing

• Oversees design studio, working with a scalable team of designers, writers, strategists, developers, photographers, videographers, AI assistants, and creative talent

swoonstudio.com

Partial Client List — B2B, SaaS, D2C, Agency and Non-profit: Observe.AI, Sköna, Metrik, Exploratorium, Ridwell, Lob, Holloway, Ten Speed Press, Weldon Owen, Blurb, Gap, Callisto Media, A1 Design, Cameron + Company, New World Library, Hello Housing, BarbCo Real Estate Group, McGraw Hill, Yoga Journal

Partnered with the Creative Director to design new voice and visuals across the website and company-wide design to position the brand as Enterprise-ready. Closely collaborated with PMM and dev team.

• Collaborated cross-functionally to develop strategic design solutions to achieve company OKRs.

• Strategized, creatively directed and executed visuals across channels for B2B audience: home page, landing pages, eBooks, LinkedIn organic & paid, video, experiential design

• Redesigned home page and 15 new Solutions pages for Enterprise Customer; and developed CKO Experiential Design for February 2024 CKO

• Presented Brand Vision at CKO in Barcelona, February 2024