# Jennifer D. > Creative Director | Brand & Product Design | UX-UI | Book Design for DTC & B2B Clients | Children’s Book Author Location: San Francisco Bay Area, United States Profile: https://flows.cv/jenniferd Recent Project: The Beat Magazine — Spring 2025 Launch link: https://swoonstudio.com/the-beat I led the creation of a print and digital magazine from the ground up — serving as both Creative Director and Managing Editor. This high-visibility initiative was designed to position BarbCo Real Estate as a community leader, deepen customer connections, and create a compelling, premium leave-behind for sales. I developed the creative vision: a lifestyle magazine with journalistic storytelling, standout design, and original photography. I built a detailed production roadmap, hired and led a creative team, managed writers, designers, and illustrators, and oversaw marketing to ensure the final piece met strategic goals. ---- I am a visionary design leader who brings out-of-the-box thinking to every project. I strive to explore what is possible through inquiry, data, iteration, AI synthesis, and learning — continuing to work until a solution emerges. I enjoy building relationships with cross-functional teams, marketing leaders, and founders and communicating through an empathetic lens. When there is curiosity, connection, and collaboration during the creative process, magic happens. "People won't remember what you did; they'll remember how you made them feel." -- Maya Angelou Experience: B2B, tech, D2C, agency, in-house and non-profit. Skills: Design Thinking, Creative Direction, Visual Design, Brand Strategy, User Experience, Design Systems, Digital Marketing, Brand Identity, Book & Publication Design, Leadership Client list: Observe.AI, Lob, Productboard, Ridwell, Sköna, Exploratorium, Holloway, Blurb, Metrik, EO, Ten Speed Press, Callisto Media, Cameron+Company, BarbCo Real Estate Group, Cavallini, New World Library, Weldon Owen, Compendium, McGraw Hill, Hello Housing, Lucas Film, Westfield, Rodan+Fields, Design Within Reach, Yoga Journal, Gap ## Work Experience ### Creative Director @ Treering Jan 2025 – Present | San Francisco Bay Area • Spearhead & lead design creative for campaigns across all channels for B2C & B2B audience through email, landing pages, blogs, social organic & paid, and video for Yearbook and Memories brands. • Partner cross-functionally to provide strategic solutions on brand and product marketing design • Lead creative team of three plus freelancers ### Children's Book Author @ SilverIsTheMoon.com Jan 2024 – Present This debut children's book, Silver is the Moon, is a 1350-word nonfiction picture book for ages 7 to 11, appealing to children who are interested in books like The Right Word: Roget and His Thesaurus by Jen Bryant and She Persisted by Chelsea Clinton which tell true stories about people who made new things, acted out, or removed obstacles from their path. @silveristhemoonbook The book also provides material for elementary school teachers to build lessons on disabilities, biographies, and historical events. Audio book read by Ellie Wallwork. “As an educator, I am always looking for ways to incorporate stories on disability and blindness that are both positive and educational. Silver is the Moon provides a story with a positive representation of blindness and so much context that I can use to teach about history, current events, determination and courage. The story of Josée is truly amazing and awe-inspiring. I look forward to sharing this story with my blind and non-blind students alike!” —Dr. Conchita Hernández Legorreta, Educational Consultant “I love this book so much. Not only is the writing very moving, but I absolutely love the beautiful illustrations and how much historical information there is. I’m so inspired by Josée. I’m surprised that a young, blind girl could make such an amazingly courageous and risky journey.” —Eva A., 9 years old Silver is the Moon is a true story about a girl born blind on the island of Corsica in 1923. Josée grows up surrounded by a loving family on a farm not far from the sea. She feels like all the other kids in the village until they go to school, and she can’t join them. To compensate, Josée’s family reads to her every day to show her the world until she learns to read Braille on her own. Josée is inspired by all the characters she meets, and one day, takes courage from Little Red Riding Hood when she volunteers to carry a suitcase by train for the French Resistance. ### Principal Designer | Consultant | Writer | Editor @ Jennifer Durrant Design LLC Jan 2010 – Present I work with key decision-makers: CEOs, publishers, founders, and team leaders in large and small companies to identify and solve problems and develop strategic, creative solutions. 2025 Project: Launch of The Beat Magazine — swoonstudio.com/the-beat/ • Led the creation of a print and digital magazine from the ground up — serving as both Creative Director and Managing Editor. This project was designed to position BarbCo Real Estate as a community leader, deepen customer connections, and create a compelling, premium leave-behind for sales. • Developed the creative vision: a lifestyle magazine with standout design, journalistic storytelling, and original photography. Built a detailed production roadmap, hired and led a creative team, managed writers, designers, and illustrators, and oversaw marketing to ensure the final piece met strategic goals. Company Services • Hands-on designer and leader, develops compelling design solutions, and executes product design, brand and systems work; publication design, including content creation; photography and video editing • Oversees design studio, working with a scalable team of designers, writers, strategists, developers, photographers, videographers, AI assistants, and creative talent swoonstudio.com Partial Client List — B2B, SaaS, D2C, Agency and Non-profit: Observe.AI, Sköna, Metrik, Exploratorium, Ridwell, Lob, Holloway, Ten Speed Press, Weldon Owen, Blurb, Gap, Callisto Media, A1 Design, Cameron + Company, New World Library, Hello Housing, BarbCo Real Estate Group, McGraw Hill, Yoga Journal ### Brand Design (Retainer) @ Observe.AI Jan 2024 – Jan 2025 Partnered with the Creative Director to design new voice and visuals across the website and company-wide design to position the brand as Enterprise-ready. Closely collaborated with PMM and dev team. ### Brand & Visual Design, Senior Manager @ Productboard Jan 2023 – Jan 2024 | San Francisco, California, United States • Collaborated cross-functionally to develop strategic design solutions to achieve company OKRs. • Strategized, creatively directed and executed visuals across channels for B2B audience: home page, landing pages, eBooks, LinkedIn organic & paid, video, experiential design • Redesigned home page and 15 new Solutions pages for Enterprise Customer; and developed CKO Experiential Design for February 2024 CKO • Presented Brand Vision at CKO in Barcelona, February 2024 ### Brand & Visual Design, Senior Manager @ Lob Jan 2022 – Jan 2023 • Co-led a successful rebrand of Lob’s identity, design systems, and website with an agency in 2022, including 30+ rebranded web pages; and Lob’s product, and a children’s book. • Strategized and executed visual campaigns across channels for a B2B audience, using 100+ assets each quarter, including landing pages, eBooks, email, digital ads, LinkedIn organic and paid, and video. • Led and mentored the Brand Studio Design and Dev team. • Collaborated cross-functionally to develop strategic design solutions that achieve company goals. • Established and maintained visual library and guidelines, art direct freelance talent ### Brand and Visual Design Lead @ Ridwell Jan 2020 – Jan 2022 • Reported to CEO + Founder • Led the visual development across the brand for the website, marketing, social media, and field marketing 3D elements, resulting in impactful UX & content for the D2C audience. • Developed and delivered engaging content by working closely with content marketers on concepts, ideas, and proposals for the compelling visual presentation of stories. • Maintained a visual library and guidelines containing and defining the brand’s visual assets. • Expanded the brand definition by running experiments and prototypes of new web and mobile site versions. Tied together all Ridwell’s product web page experiences. • Art-directed photographers and illustrators. Collaborated with cross-functional teams and agencies to define and implement brand visuals for mobile app development with Metalab. ### Creative Director @ Barbagelata Group (BarbCo) Jan 2017 – Jan 2021 | San Francisco, CA • Formulated design strategies for impactful social media campaigns, landing pages, OOH ads, and print ads. Created a pandemic social video campaign in 2020. • Worked directly with the CEO to successfully redesign the brand identity, maintaining equity and appealing to younger clients. • Managed a design team and collaborated with print vendors for successful rebrand rollout, including street and yard signs, storefront signs, and sales card templates. ### Product Designer | Freelance @ Metrik Jan 2020 – Jan 2020 • Developed user flow wireframes, exploring dialog box design for global implementation based on user research. Selected icons and UI colors to align with overall user flow for global legal web applications. ### Design | Freelance @ Sköna Jan 2019 – Jan 2020 • Visual and brand design for landing pages, marketing emails, eBooks, infographics, and exhibit elements for Snowflake, Sigma, and Paxata. • Designed Snowflake’s 2019 Summit Experiential Design: booth design, swag, wayfinding, ID ### Design | Freelance @ Exploratorium Jan 2019 – Jan 2020 • Led design for large digital and print projects for their target audience: kids. • Worked closely with Global Collaboration to create a pitch book for new markets. ### Art Director & Photo Editor | Book Projects @ Weldon Owen Publishing Jan 2010 – Jan 2019 • Conceptualized design ideas and designed 300-page books cover-to-cover • Created visual content to illustrate the written concepts • Art directed photographers. Sourced, selected and sequenced photographs to illustrate picture books. Art directed illustrators to develop 100-300 illustrations per book. • Worked with the editorial team weekly to present ideas and work on edits. Other Books: The Lonny Home Small Space Style The Complete Cocktail Manual Get the Picture How Photograph Everything Popular Photography Complete Book of Home Organization ### Book Design | Project @ Callisto Media Jan 2018 – Jan 2018 • Designed books in agile project-management pace and style: coded style-sheets, quick decision making, excellence in design, quality printing, while being fast to market. ### Book Cover Design | Projects @ New World Library Jan 2010 – Jan 2018 Cover Design: The Clear Light, Secrets to a Successful Startup, From Suffering to Peace, Beneath the Surface, Story Sparks, Storyworthy, Soulspace; Love, Animals and Miracles, Five Roles of Master Herder, Fast Fiction, You Can Buy Happiness and It's Cheap ### Art Direction & Book Design | Projects @ Cameron + Company, Inc. Jan 2010 – Jan 2017 • Cover-to-cover book design and art direction; photography editor Titles: Misfits, Merchants and Mayhem, and New "Above" series with the complete book design of "Above Portland". ### Design Editor & Business Developer @ Potrero View Jan 2012 – Jan 2014 Developed visual content and designed 24-to 40-page monthly tabloid. Art directed photo essays. Worked directly with publisher and editor. Managed printing. Worked single-handedly. Sourced and art directed illustrators and photographers. Web and Interactive Design: Created UX/UI Design proposal for an online news outlet, based on the publication's user, available content stream, and limited resources. Updated current website CMS monthly. Marketing and Business Development: Built relationships with local businesses and organizations. Created advertising campaigns. Developed media kit and survey. Coordinated community events and festivals, working with local businesses to trade for services, in order to grow readership. Managed Interns to create business tools and advertising campaigns, and do outreach in community. ### Design Director @ Gap Inc. Jan 1994 – Jan 2004 | San Francisco Bay Area • Led design team of eight and developed innovative design solutions across channels. • Conceptualized photography campaigns, art-directed photoshoots on location; designed solutions for packaging, cosmetics, marketing collateral, store signage, and websites across all Gap brands and markets. • Traveled to NY and Europe to gather inspiration • Won AIGA Design Award and Communication Arts Design Award. ## Education ### Bachelor of Arts (B.A.) in Design and Visual Anthropology San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jenniferdurrantdesign --- Source: https://flows.cv/jenniferd JSON Resume: https://flows.cv/jenniferd/resume.json Last updated: 2026-04-13