• Spearheaded the full design process of an AI-powered medical education platform, achieving a 15% sign-up conversion rate and 90% user satisfaction during the beta launch.
• Performed competitive research, and heuristic evaluations, while analyzing 150+ user interviews to validate product-market fit, translating insights into optimized user flows, wireframes, and prototypes.
• Delivered comprehensive design package including high-fidelity mockups, brand assets, and a robust design system with 100+ documented components/variants, streamlining development workflow.