Led and managed a team of 14 multidisciplinary designers—including brand, product, communications, and motion designers, as well as copywriters—who designed brand and product experiences, and enriched engagement through associate programs for more than 10,000 employees across the organization.

• Led design that is responsible for Brand Design Experience

• Collaborated with a design studio to create a holistic, corporate rebrand, including visual language, messaging and guidelines across all digital and print experiences that helped accelerate the growth and cement the role as a SaaS enterprise leader in Continuous Intelligence, which contributed to the company’s successful IPO on Nasdaq.

• Led and established the Brand Design team as the center for company-wide brand consistency and compliance. Created and maintain a brand portal website that helps improve productivity, collaboration and consistency across all departments, external agencies and freelance designers.

• Elevate the design system across all touchpoints from print to digital.Optimized webpage designs and UI components on the company website to drive sign ups and to user test. Document, maintain and expand the web UI library.

• Established a brand design system which includes iconography, brand hierarchy identities, marketing collateral, email newsletters, demand gen campaigns, social share cards/meta tag images, digital advertising, videos, presentations and tradeshows.

• Grew and provided creative direction to a team of two brand designers, partner design agencies and design contractors.