# Jennifer Hsu > Design @ PayPal Location: San Jose, California, United States Profile: https://flows.cv/jenniferhsu1 I'm a design leader with over 15 years of experience particularly focused on brand, visual and communications design. ## Work Experience ### Design @ PayPal Jan 2025 – Present | San Jose, California, United States ### Head of Design, U.S. Omni & Platforms Tech @ Walmart Global Tech Jan 2022 – Jan 2025 | Sunnyvale, California, United States Led and managed a team of 14 multidisciplinary designers—including brand, product, communications, and motion designers, as well as copywriters—who designed brand and product experiences, and enriched engagement through associate programs for more than 10,000 employees across the organization. ### Brand Design Manager @ Equinix Jan 2022 – Jan 2022 | Redwood City, California, United States ### Sr. Manager, Brand Experience @ Equinix Jan 2021 – Jan 2022 | Redwood City, California, United States ### Sr. Manager, Design @ Sumo Logic Jan 2015 – Jan 2021 | Redwood City, California, United States • Led design that is responsible for Brand Design Experience • Collaborated with a design studio to create a holistic, corporate rebrand, including visual language, messaging and guidelines across all digital and print experiences that helped accelerate the growth and cement the role as a SaaS enterprise leader in Continuous Intelligence, which contributed to the company’s successful IPO on Nasdaq. • Led and established the Brand Design team as the center for company-wide brand consistency and compliance. Created and maintain a brand portal website that helps improve productivity, collaboration and consistency across all departments, external agencies and freelance designers. • Elevate the design system across all touchpoints from print to digital.Optimized webpage designs and UI components on the company website to drive sign ups and to user test. Document, maintain and expand the web UI library. • Established a brand design system which includes iconography, brand hierarchy identities, marketing collateral, email newsletters, demand gen campaigns, social share cards/meta tag images, digital advertising, videos, presentations and tradeshows. • Grew and provided creative direction to a team of two brand designers, partner design agencies and design contractors. ### Senior Visual Designer @ Livefyre Jan 2013 – Jan 2015 | San Francisco Bay Area • Drove the visual design for digital and print across several touch points (these projects range from corporate website, campaign sites, e-mails, white papers, posters, event collateral, banner ads, environmental graphics, etc.) • Lead designer for corporate website; develop workflows, visual design, interaction flows, wireframes, UX specifications, and redlines • Collaborated with cross-functional teams (product managers, engineers, and marketing) to create a seamless experience for brands and publishers • Helped build, reinforce, and refine the Livefyre brand and story to fellow employees, customers, and the media • Worked with strategists to build a social experience to increase engagement for brands and publishers such as Sony Playstation, YMCA, TechCrunch, etc. • Worked directly with vendors to ensure quality of print and budgeting • Provided photography needs ### Visual Designer @ Lytro (Acquired by Google) Jan 2012 – Jan 2013 | Mountain View, CA • Dedicated to supporting Lytro’s brand and marketing initiatives • Designed for Lytro’s corporate web presence which included email campaigns, banner ads and promotional imagery • Created wireframes and visual design comps for a refreshed careers microsite • Designed marketing materials such as sales collateral, event promotion, posters, brochures, large scale pull-up banners, ads, and Keynote presentations • Assisted the web dev team by editing and updating design assets ### Senior Graphic Designer @ InMobi Jan 2011 – Jan 2012 | San Francisco, CA • Assisted in a rebrand development by designing a consistent style across print and digital communications • Lead design efforts in creating wireframes, visual design, graphic illustrations/icons, and web UI for InMobi’s rebranded website • Lead the visual design for e-mail campaigns and microsites for product launches and marketing initiatives • Worked closely with the web dev team by editing, updating, and delivering final design assets • Designed marketing/sales collateral (business cards, letterhead, white paper, case studies, one sheeters, media kits, etc), presentation materials, signage, tradeshow booths, and environmental graphics • Worked closely with global teams to assist with their design needs; was an internal advocate for InMobi’s brand to ensure consistency • Mentored a contract graphic designer • Worked with print vendors to ensure quality of print collateral, budgeting, and press checks ### Graphic Designer @ Fine Arts Museums of San Francisco Jan 2008 – Jan 2011 | San Francisco, CA • Was responsible for the implementation and execution of exhibitions, marketing collateral, and branding • Designed invitations, brochures, newspaper and magazine ads, direct mail, posters, signage, banners, and buses • Managed large-scale marketing campaigns from start to finish; pre-press files, work with print vendors and clients to ensure quality of print collateral, budgeting, and press checks • Designed exhibition graphics for permanent and traveling exhibitions • Provided direction and management for design freelancers • Art directed and photographed editorial, food, products, and gallery photoshoots. Post-processed images. ### Graphic Designer @ SVB Financial Group Jan 2005 – Jan 2008 | Santa Clara, CA • Designed and oversaw marketing materials for the company in order to maintain a consistent brand identity • Designed and applied the new brand identity in print and web with newsletters, brochures, professional biography, inserts, corporate inserts, invitations, signage, banners, e-mail blasts, booklets, magazine and newspaper ads, and Powerpoint presentations • Redesigned the Marketing Extranet and various other corporate websites • Pre-pressed files and worked with print vendors and clients to ensure quality of print collateral. Provided direction for outsourced designers ### Life Sciences Graphic Design Intern @ NASA Jan 2002 – Jan 2005 • Assisted the web developer in the website production for the NASA Space Settlement Contest/International Space Station Test Bed Centrifuge website • Created bulletin board flyers, info sheets, an experiment award certificates, website banners, and re-designed the Life Sciences Outreach annual report • Met with scientists and engineers to collect information and images needed to create the layouts for the Center for Gravitational Biology Research (CGBR) info sheets • Designed flyers distributed throughout Life Sciences. Created a Shuttle Flight poster which highlights all the flights of over 100 experiments from investigators throughout The United States and European partners ### Graphic Design Intern @ Boomerang Design Group Jan 2002 – Jan 2002 ### Graphic Design Intern @ Leaddog Digital Jan 2001 – Jan 2001 ## Education ### Bachelor of Arts (B.A.) in Graphic Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/jennifershsu --- Source: https://flows.cv/jenniferhsu1 JSON Resume: https://flows.cv/jenniferhsu1/resume.json Last updated: 2026-04-13