# Jennifer Lucero > UX Content Designer | Content strategy for scalable product experiences Location: San Francisco, California, United States Profile: https://flows.cv/jenniferlucero I’m a UX content designer who shapes content for complex product experiences. At Expedia, I work on fintech and insurance-related products, where content often has to balance product requirements, legal considerations, and user needs. I develop content strategies that support travelers both before and after booking, and contribute to frameworks and guidelines that help create consistent experiences at scale. Previously, I worked at Zendesk on the Agent Experience platform and at Intuit on QuickBooks Payroll, supporting small business owners navigating payroll and tax workflows. My background combines a Master’s in Communications and a Master’s in Interaction & UI/UX Design, giving me a foundation in both language and user experience. I’m especially interested in work that involves complexity, systems thinking, and real-world user impact. Always happy to connect with other content designers and product folks. ## Work Experience ### UX Content Designer @ Expedia Group Jan 2022 – Present | San Francisco, California, United States • Lead content strategy for complex traveler and host experiences across fintech and insurance products, including 0-to-1 fintech initiatives. • Simplify legal and policy requirements into clear, user-friendly language across booking and post-purchase flows. • Collaborate with cross-functional partners across multiple brands, markets, and time zones. • Help define content frameworks, templates, and guidelines that support consistency and scale across teams. • Iterate on content using stakeholder feedback and user research insights to improve clarity and usability. ### Senior Content Designer @ Zendesk Jan 2021 – Jan 2022 | San Francisco Bay Area • Designed content for a customer support platform workspace used by agents to manage customer conversations and tasks. • Improved agent workflows by consolidating tools and information into a redesigned agent home with customizable workspaces. • Conducted content audits across UI components such as errors, CTAs, and labels to improve clarity and consistency. • Contributed to evolving content standards and best practices used across multiple teams. • Hosted weekly content office hours to support teams without dedicated content design resources and improve overall content quality. ### Content Designer @ Intuit Jan 2020 – Jan 2021 | San Francisco Bay Area • Created conversational content for QuickBooks Payroll, supporting small business owners through onboarding, payments, and tax workflows. • Collaborated with product, engineering, legal, and compliance teams to ensure content aligned with regulatory and user needs. • Held content office hours to review and improve UI text, product messaging, and help content. ### Web Communications Specialist @ UCSF Medical Center Jan 2018 – Jan 2020 | San Francisco Bay Area • Managed digital content for multiple websites and campaigns at the Smoking Cessation Leadership Center. • Led campaign content from concept to launch, including web content and UI copy. • Developed content strategies to align messaging across web, email, and social channels. • Researched and wrote newsletters, articles, blogs, and social content for healthcare audiences. ### UX Research Intern @ Wanda Inc. Jan 2018 – Jan 2018 | San Francisco Bay Area • Conducted usability research on a healthcare app to identify friction points and opportunities for improvement. • Synthesized research findings into actionable recommendations in collaboration with UX design partners. • Contributed UX writing for navigation and instructional flows. ### Contributing Writer @ Fashion School Daily, Academy of Art University Jan 2016 – Jan 2016 | San Francisco Bay Area Wrote and published feature stories and interviews as part of a graduate journalism course. ### Web and Communications Assistant @ UC Davis School of Veterinary Medicine Jan 2014 – Jan 2016 | Davis, CA • Developed and maintained content for university program websites. • Collaborated with design and web teams on post-launch assessments to improve content and usability. • Ensured content met institutional standards and followed established tone and voice guidelines. ## Education ### Master of Science - MS in Communications S.I. Newhouse School of Public Communications at Syracuse University ### Master of Arts - MA in Interaction & UI/UX Design (Formerly Web Design and New Media) Academy of Art University ### Bachelor's degree in Communications Seattle University ## Contact & Social - LinkedIn: https://linkedin.com/in/jenlucero - Portfolio: https://jenlucero.com --- Source: https://flows.cv/jenniferlucero JSON Resume: https://flows.cv/jenniferlucero/resume.json Last updated: 2026-04-13