Design management and lead creative for the major private label brands at Sam’s Club and Walmart. Lead on all other aspects—Client liason, concept direction and presentation, design team management, photoshoot direction, unique illustration—down to the nuts and bolts like final retouching, pre-press and “Jill-of-all-trades” go-to for emergency last minute needs.
Design Manager for Walmart private brands: Mainstays Kids, Mainstays Office, Canopy Home, Your Zone Teens, Backyard Grill and Super Tech Automotive. Created logo and packaging design for the brand launches of Mainstays Kids and Super Tech and led redesign of Canopy Home and Mainstays Office.
Design support for Better Homes and Gardens redesign and Seasonal style guides.
Led design and execution of style guides and in-store signage for brands. Art direction of photo shoots - off-site and through web.
Manage and work with product developers, product suppliers, photography studios and internal teams (dot.com, brand directors, copy and production staff) to meet high volume and accelerated timeline demands.
For the initial 2 years with Walmart, I was Packaging Production Manager for private brands Canopy and Your Zone.