*Closely collaborates with clients to ensure timely delivery of all our projects while respecting concept and branding guidelines. Maintains quality control through all aspects of the design, production process, press-ready mechanicals, and color proofs.

*Spearheaded and elevated the brand's visual storytelling for print, web, and video to create engaging marketing campaigns. Responsible for the concept, storyboards, and final execution of all content across multi-channels.

* Supervised a team of photographers, photo assistants, and models. Strategized and streamlined pre-shoot and on-set workflow to be most efficient, with two cameras operating simultaneously. Photo styled all sets. Ensured quality control for image assets such as color accuracy, lighting, and photo retouching.

*Art directed, designed and executed production-ready retail catalogs, brochures, sell sheets, postcards, trade show signage, website banners & photos, emails, and paid social ads.

* Expertise in photo composition, made digital label mocks for web, physical mocks for sales teams, organized digital assets on servers and in Canto.

*Designed four seasonal retail catalogs that not only showcased our products but also led to a remarkable 20% growth in 2023, demonstrating the power of effective design in driving business success.

• Fulfilled a critical role directing product design and production responsibilities for this small, woman-owned company dedicated to creating sophisticated, affordable products for a wholesale and direct-to-consumer business model.

• Instrumental in driving design for print and digital marketing collateral, including trade show brochures, signage, postcards, booth design, merchandizing displays, as well as digital assets, website banners, social media advertisements, and email marketing pieces.

• Art directed lifestyle and studio photoshoots. Responsible for the budget, props, timelines, location scouting, hiring models, and product styling.

• Responsible for email blasts and designing social media content (social posts, gifs, and reels) for Instagram, Pinterest, and Facebook. Wrote marketing copy and analyzed social media performance metrics.

• Consistently delivered results in the product design either by hand, digital illustrations or Photoshop compositions for hard and soft consumer goods.

• Prepared production-ready files per vendor specs, liaison with vendors, troubleshooting, and found ways to cut printer costs.

• Managed a digital asset library, created a naming convention, and archive system for photography, website, social media, design and production files.

• Managed the operations of the Northern California satellite design studio

• Art directed a team of in-house designers, freelance designers, and production artists.

• Credited with producing large volumes of custom designs to meet the needs of Big Box retail chain stores, achieving milestones and deliverables on-time.

• Art directed designers in the creation of original product designs; defined and influenced design direction, image themes, and color palettes.

• Led the end-to-end creative process, including design and production approvals, proofing, shipping, archiving, and the review of pre-production samples.

• Captured gains in efficiency and productivity by establishing design, production and organizational system