• Built the Shield Design System from 0-1 used across internal and customer-facing products for web and mobile applications

• Led design and UX feedback collection of mobile application used for command and control of iPRD, an AI-powered robot

• Collaborating with software, engineering, and product management teams to design and develop product features based on program requirements

• Conducting user evaluations and user testing to understand customer needs

• Designed and branded graphics for social media content and large sponsored events

• Ran and facilitated on-campus events such as Caltopia (30,000+ attendees), Cal Day (9,000+ attendees), and sponsored events (CORSAIR, Xfinity, HBO Max)

• Created monthly newsletters for Cal Esports and Cal Social Good sent to an audience of 20,000+, expanding reach from 13,000

My team worked with Ford to help envision what an autonomous mobile shopping experience looks like for all types of shoppers.

• Conducted and synthesized user research to create user personas and storyboards, identify motivations and pain points, and ideate on concepts regarding mobile shopping habits

• Mapped and tested user flow of 3 service models: returns, product testing, and impulse purchases

• Presented to Ford's team of designers and engineers working on autonomous vehicle products

See case study: https://www.jennifertran.co/ford