# Jennifer T.

> Product Designer @ Volkswagen ADMT

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/jennifert

## Work Experience
### Product Designer @ Volkswagen
Jan 2025 – Present

### Senior Product Designer @ Skydio
Jan 2024 – Jan 2025 | San Mateo, CA

### Product Designer @ Shield AI
Jan 2021 – Jan 2024 | San Diego, California, United States
• Built the Shield Design System from 0-1 used across internal and customer-facing products for web and mobile applications
• Led design and UX feedback collection of mobile application used for command and control of iPRD, an AI-powered robot
• Collaborating with software, engineering, and product management teams to design and develop product features based on program requirements
• Conducting user evaluations and user testing to understand customer needs

### Graphic Design Intern @ UC Berkeley: Recreational Sports Marketing Group
Jan 2018 – Jan 2022 | Berkeley, California, United States
• Designed and branded graphics for social media content and large sponsored events
• Ran and facilitated on-campus events such as Caltopia (30,000+ attendees), Cal Day (9,000+ attendees), and sponsored events (CORSAIR, Xfinity, HBO Max)
• Created monthly newsletters for Cal Esports and Cal Social Good sent to an audience of 20,000+, expanding reach from 13,000

### Product Design Consultant @ Ford Motor Company
Jan 2020 – Jan 2020
My team worked with Ford to help envision what an autonomous mobile shopping experience looks like for all types of shoppers.

• Conducted and synthesized user research to create user personas and storyboards, identify motivations and pain points, and ideate on concepts regarding mobile shopping habits
• Mapped and tested user flow of 3 service models: returns, product testing, and impulse purchases
• Presented to Ford's team of designers and engineers working on autonomous vehicle products

See case study: https://www.jennifertran.co/ford

### Product Design Consultant @ Ancestry
Jan 2019 – Jan 2019
My team partnered with Ancestry to create a safe space online for younger users to connect with each other through deep conversations relating to self-identity and ethnicity.

• Conducted 1-on-1 interviews and surveys to 100+ college-aged students to research and gain insights on the perception of identity
• Synthesized findings to create journey maps and user personas
• Narrowed down concept from iteration and created a user flow and mid-fi mock-ups for a social media space that allowed users to connect with each other based on self-identify
• Conducted user testing to validate concepts with 5+ students
• Presented to Ancestry's larger design team and Berkeley Innovation showcase (100+ attendees)

See case study: https://www.jennifertran.co/ancestry


## Education
### Bachelor of Arts - BA in Cognitive Science & Data Science
University of California, Berkeley


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/jenniftran
- Website: http://jennifertran.co

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Source: https://flows.cv/jennifert
JSON Resume: https://flows.cv/jennifert/resume.json
Last updated: 2026-04-07