• Designed and shipped Sharp China’s first Smart Home mobile app on iOS and Android that controls all Sharp smart home devices.

• Designed and shipped home robot Xiao Le; conducted user research, UI/UX design, robot character design, website design, and marketing content design.

• Partnered with the UX Director, Marketing, and Engineering to enhance the user experience of Octon’s cloud call center platform.

• Produced user flows, wireframes, prototypes, and visual design for Octon call center mobile app.

• Successfully planned, implemented, and reviewed key strategic marketing and branding for the Xterra Fitness product line.

• Researched, developed, and executed targeted marketing campaigns and promotions to drive website traffic, conversion, and lead generation.

• Monitored, analyzed, and reported on marketing campaign performance including identifying improvements and articulating key performance indicators to key stakeholders.

• Created brochures, banners, business cards, labels for print production across various auto parts publications.

• Managed eBay and Amazon content including banner design, photo editing, and updating product descriptions.