Lead spatial and experiential design for Walmart Marketplace, creating cohesive brand presence across summits, trade shows and enterprise industry activations. Work spans modular booth systems, environmental graphics, wayfinding and digital touchpoints that extend event storytelling across web and executive channels. Collaboration with 3D designers, strategists and cross functional teams ensures clarity, alignment and consistent execution across all Marketplace events.

Provide brand and experiential design support for organizations that need clear visual systems, event identities, booth environments and digital collateral. Work includes brand identity, experiential and event design, digital assets and integrated marketing materials for defined projects and scoped engagements.

Current clients:

• Yes Energy: Creative direction and branding for the Empower Summit including event graphics, logos and print collateral

• RoadRunner Rifle Rest: Brand identity development and tradeshow visuals for major industry conferences

• SustainableIT.org: Editorial brochures, visual assets, diagrams and presentation materials supporting sustainability initiatives and growth marketing campaigns

Clients include:

Cisco

East Bay SPCA, Harvard Business School Association of Northern California, Quiq, SharesPost, TheFind Inc., Thomson Learning Solutions, US Bureau of Reclamation, US Geological Survey, Valen Technologies

Shaped brand evolution and creative execution across digital, experiential and environmental channels for global summits, executive programs and enterprise marketing initiatives. Work spanned scalable brand systems, digital asset creation, data visualization, environmental graphics and event identity development. Collaboration with product marketing, engineering, executives and external vendors ensured brand governance and consistent, high‑impact creative across platforms.

Key contributions:

• Built scalable brand systems, including more than 1,000 Canva templates, digital asset libraries and environmental graphics used across global teams

• Designed digital experiences including landing pages, campaign assets, product marketing visuals, executive presentations and structured data visualizations

• Translated complex technical concepts related to data security, masking, compliance and governance into clear visual storytelling for digital and executive audiences

• Led experiential and environmental design for executive summits and global events, aligning spatial experience with brand narrative and technical messaging

• Directed vendor production across fabrication, installation and environmental standards to ensure cohesive execution

• Unified complex themes into cohesive environmental and digital systems for high-visibility events, including the London Data Company Summit

• Streamlined creative workflows to improve consistency, reduce production time and strengthen brand governance across enterprise initiatives

• Supported a 90-day company-wide rebrand and contributed to brand system rollout across digital, event and executive communication channels

Designed experiential environments and integrated campaign assets for more than 300 global events, including Dreamforce, Gartner Symposium (U.S. and Barcelona), Enterprise Connect, AT&T Business Summit and IP Expo UK. Work supported large‑scale event programs, executive communications and enterprise marketing initiatives, partnering with 3D designers, fabrication vendors and cross‑functional teams to ensure accuracy across materials, lighting, structural elements and installation.

Developed scalable event playbooks and brand styling guides used across dozens of trade shows, defining booth layouts, staff wardrobe standards and visual direction. Led multi‑location brand photography campaigns and built a reusable internal portrait library supporting executive and employee communications.

Key contributions:

• Delivered high‑volume event production across booths, signage systems, presentations, landing pages, sponsorship activations and digital campaigns

• Designed the RingCentral Executive Briefing Center, creating environmental branding, signage systems and presentation environments for high‑value customer meetings

• Concepted, photographed and art‑directed brand photography across airport, residential and office environments, including talent direction, wardrobe, styling and postproduction

• Produced and edited more than 80 executive and employee portraits, creating a reusable internal brand photography library

• Increased booth traffic through innovative trade show booth systems and visual solutions

• Played a key role in RingCentral’s IPO by designing executive presentation systems and investor‑facing brand assets

• Featured in Forbes for highly branded visual systems supporting Magic Quadrant launches

• Mentored designers and streamlined production workflows to maintain quality across simultaneous enterprise initiatives

Started at Wily Technologies and continued through its acquisition by CA Technologies, supporting brand integration during the transition and later contributing to a company‑wide CA Technologies rebrand. Work spanned digital and print design, event collateral, environmental graphics and brand governance across global marketing and partner programs. Responsibilities included supervising contractors, collaborating with cross‑functional stakeholders and maintaining alignment with evolving brand standards to deliver consistent, high‑quality creative across campaigns and enterprise initiatives.

Key contributions:

• Led design initiatives at Wily Technologies and supervised contractors across marketing, event and partner program deliverables

• Supported the integration of the Wily brand into CA Technologies while maintaining 100% client retention and satisfaction

• Contributed to a company‑wide CA Technologies rebrand and helped roll out updated brand systems across events, marketing and executive communication channels

• Developed print and digital creatives for corporate marketing, partner programs, sales materials, workshops and major tradeshows

• Managed design functions for CA World 2013, including program guides, agendas and email campaigns

• Implemented and maintained a digital asset management system for graphics, templates and brand assets, improving efficiency and accessibility

• Received two Above and Beyond awards for contributions to the Partner Program and recognition for the Code of Conduct brochure design